About Fractal Entrepreneurship Foundation

The model offers to incubate a visionary entrepreneur first. Such a person should have an equivalent of post-graduation or more qualifications. I say equivalent as a few self-educated individuals equally qualified to become a fractal entrepreneur. Such a person should be willing to be the face of the organization. All responsibilities lie on such a person’s shoulders.

The model incubates this entrepreneur in the following ways:

1. PROSPERITY INTELLIGENCE
   Prosperity concerning fractals is about the intelligent effort put into creating high value for the planet, all life forms, society, family, and self.
   Under this comes the intense training of the following:
   A) Financial Intelligence
   B) Distribution of Wealth
   C) Ethical Business Skills
   D) Fractal Entrepreneurship Business Model
   E) Problem Solving
   F) IDEIn Process of Innovation
   G) Chanakya Sparks – A strategy tool

IDEIn Process and Chanakya Sparks are homegrown innovation tools that Murali and I have greatly enjoyed inventing. They have proved to be 100 per cent successful each time.

2. EMOTIONAL AND SOCIAL INTELLIGENCE
   This is a vital part of the incubation process. Any amount of smartness without emotional and social intelligence will not sustain a fractal entrepreneur. Under this comes the holy of holies training of the following:
   A) Simplified Kundalini Yoga with its meditation and Introspection practices that gives every person tools to take care of being aware and at peace
   B) Inclusivity that removes the tendency to create borders, divisions, favouritism and groupism of any kind
   C) Non-Violent Communication, as taught by Marshall Rosenberg
   D) Ubuntu of the African Culture focuses on prosperity for all.
3. SUSTAINABILITY INTELLIGENCE
   This knowledge is mandatory and one that no fractal entrepreneur shall compromise under even the most trying times. Sustainability cannot be compromised for the sake of commerce at any time. Under this, the following topics are covered:
   A) Being Environment Conscious
   B) Emissions and their Impact
   C) Circular Economy
   D) Ecological Footprint
   E) Story of Stuff
   F) Whole Food Plant Based Diet
   G) Physical Fitness
   H) Openness

With rigour and army-like training in these areas, every literate visionary entrepreneur takes on folks from less privileged backgrounds for whom they conduct training on relevant topics from what they have learnt for their wards for life. This may start from 1 and go on to 200 or 400 in just three years.

Such is the power of fractals. I wish I could build the technology platform for this humungous impacting model. But I suppose it is okay if I don’t get to do it. In the following podcast, which will come up only after a few days as I will finally be given my second dose of chemo, I shall talk about this beautiful platform I envisioned for the fractal entrepreneurs’ community.

Who knows, someone amongst you may take it and build it someday. I shall love for that to happen.

Do keep sending me emails and messages. It motivates me to keep sharing everything I have thought and ideated upon for all to understand the fractal model.

Be blessed.
Radha Eswar.

The Fractal Entrepreneurship Model enables a literate entrepreneur to work with several less privileged persons as co-entrepreneurs and NOT as employees. It creates a unit of sustainable B2C business, replicable within the same geographies and franchisable to different or more significant landscapes on a Social Franchising, Business Format Franchising and Master Franchising mode.

That’s a mouthful. For good reasons, though, for good reasons.

I recognised that long-term support alone could weed out issues entirely in society.

Hence the model ensures the following:

1. NO DEATH TO THE VENTURE: Through its fractalising capacities of an effective and well-tested blueprint getting repeated several times over.
2. NO DEPENDENCY ON ONE PERSON: While a literate person makes a pioneering effort to establish the company in its infancy, it soon becomes the responsibility that a community can take over and promote.
3. NO BLUE COLLARED WORKERS: Even though folks join as employees, they soon become co-entrepreneurs with shares in the company.
4. A LITERATE VISIONARY ENTREPRENEUR MENTORING FOR LIFETIME: Not just the literate visionary entrepreneur but a group of them across fractal ventures would look out for all along with other mentors over all members of the community.
5. CONSTANT ENABLING OF MANAGERS AND SKILLED ENTREPRENEURS:
   The other two kinds of entrepreneurs, namely the Manager and Skilled Entrepreneurs, move the organisation into producing products or offering services. These folks will soon earn much more than they might have by joining through a slew of opportunities designed to enable them to contribute to add value to the company and thereby gain more for themselves.
6. CONSTANT PULSE ON MENTAL AND PHYSICAL WELL-BEING: Through SKY, WFPB and Non-violent communication practices, peace shall reign, and reasonable effort shall be put into scaling the organisation.
7. EXPONENTIAL SCALING: Through a fusion of suitable franchising options.
8. FRACTALS AS EXPERTS, AS INNOVATORS, AS SUSTAINABLE SOLUTION PROVIDERS: The IDEIn process ensures that every fractal venture shall offer highly innovative solutions that are sustainable, inclusive and equitable to the core.

There you go. I have given the whole fractal entrepreneurship model in a nutshell.

Anyone can do this, right? Right. 🙂

If you want me to make podcasts on any particular topic, write to me at radha@fractalentrepreneurship.org.

Be blessed.

Countup to the day till when I can do such podcasts: 0010

I was not satisfied with offering a social franchise with a business format franchising aspect to the fractals. I felt the franchisor might soon become a roadblock to spreading the impact. Hence I included master franchising as well in the framework.

A master franchise is one where the franchisor grants a franchisee the right to recruit new franchisees in a specific area.

We have modified this a bit:

Instead of simply saying that the area could be one where the franchisee is operating out of, we have included the clause to say any area a franchisee is confident to opt for provided they show impact within a set time.

The reason we chose master franchising as well was because of the following benefits:

1. CONTROLLED DECENTRALUSATION: Scaling ensured discipline at many nodes instead of power at one centre
2. FASTER IMPACT: Scaling would be quicker and better without having to wait for the central franchisor, just like how fractals grew in nature
3. NEWER FLAVOURS AND TRENDS: There would be more recent trends, innovations and flavours added to the franchising network as it spread to far away places due to local conditions, making the whole network brighter, wiser and more exposed in a controlled manner as the sub-franchisors would be responsible because of better freedom.

There you have it! Ah, there is one more franchise option I am keen to see gets maximised. And that is Conversion Franchising. I would love it if each franchisee is a person already running a mainstream business in probably an unsustainable manner. By choosing to be a fractal franchisee, they then opt to convert their regular business into a sustainable and equitable one! Won’t that be wonderful?!

Yeah, yeah, I am a dreamer. Just thinking about these concepts gives me goosebumps. Imagine allowing them to happen on the ground.

Should I, as an individual alone, be promoting this?

If you think you should take the baton from me as I have become too ill to go on, do write to me at radha@fractalentrepreneurship.org. We need an army.

Be blessed.
Radha Eswar.

Countup to the day till when I can do such podcasts: 0009

I am happy to talk to you about one more kind of franchising concept I have infused into the Fractal Franchise Framework. This is the Business Format Franchising.

You must all be familiar with the franchising option, where franchisees run only the operational and transactional business portions. Technical secrets like product manufacturing usually will rest with the franchisor.

The Fractal Entrepreneurship Model is all about openness.

Hence we opted for the Business Format Model by which information about every last nut and bolt running the business is put down in a blueprint and shared with a franchisee. The franchisor will provide the franchisee not just their trade name and right to sell similar products and services but an entire business operating system.

We do it slightly differently in the following manner:

1. DETAILED FAQS: Minute FAQs that crop up will all get well-documented.
2. EXPERIENCES OF THE FRANCHISOR: Advanced experiences of the franchisor will get documented periodically, which will serve as a guide for new franchisees
3. EXPERIENCES OF THE FRANCHISEE: New franchisee will document his experiences. It will help future franchisees learn from the shoulders of giants.
4. DETAILS OF LOW-COST EXPERIMENTS: The pride of fractals is the process followed in constantly conducting low-cost experiments, more with the intent to smoke out all kinds of failures and only after doing so to aim for successes. These, too, would be carefully recorded for the newer franchisees to keep adding to this repertoire.
5. DETAILS OF RISKS AND MITIGATIONS AND FAILURES: Every risk encountered by the franchisor, along with the mitigation applied or the failure faced, would be recorded and offered to the scrutiny of every franchisee.

Thus, the focus would remain on the mission’s progress and its increasing impact on society. Not on individuals when it comes to rights to assets or information. Yet, the model will take care of every individual.

This is the 2nd format of franchising the fractal model follows.

Tomorrow, I shall discuss another format infused with the Fractal Franchising Framework.

Questions, anyone? Feel free to write to me at radha@fractalentrepreneurship.org.
Be blessed.

It has been a significant motivating factor to keep these podcasts going. Thank you so much for being with me on this journey.

Today I wish to talk to you about how we franchise at fractals.

The Fractal Entrepreneurship Model follows the social franchising framework at the foundational level. By this, we follow most frameworks of commercial franchising, with just one difference. Instead of focusing on profits, the focus is on social impact and spreading a social mission.

The aspects that I have changed from a commercial franchising framework to the fractal social franchising framework are the following:

1. NO FRANCHISE FEE:
   No franchisor fractal will collect a franchise fee from the franchisee. Instead, we charge the overheads for marketing, training, and extra incidentals at actuals.
2. STAGED FEE BASED ON PROFITS, NOT ON REVENUE:
   We charge a staged fee structure from five to 25 per cent at different stages only if the franchisee declares profits. We do not take any share of the revenue.
3. OPEN ACCOUNTING:
   Since all intentions are noble in all fractal ventures, we insist franchisees follow open and transparent accounting.

The rest of the franchise framework is similar to the commercial framework. There are many beautiful documents to guide on the web.

I was extremely fortunate to have Julie Waites, Chris Underhill, and Anita du Toit, all great stalwarts in social franchising, help me shape the Fractal Franchise Framework to the excellent form it is today.

There are two more franchising formats embedded in the Fractal Franchising Framework (wow, I love the phrase and can give it an acronym, FFF.)

I shall talk about each of these formats in the next podcast episodes.

Listening to my podcasts will enable you to start or share such initiatives with folks who may be keen. Please make it a point to spread this. So many heads must think and act.

Do write to me at radha@fractalentrepreneurship.org if you have any doubts.

Be blessed.
Radha Eswar

Countup to the day till when I can do such podcasts: 0007

Yes, The Fractal Entrepreneurship Model is industry-agnostic. There are just three conditions, though!

1. The business offering should be sustainable and carbon or pollution neutral, if not negative.
2. It should enable the less abled to do only what experts can do.
3. It should be socially franchisable.

The model is just a framework with spaces to be filled in by entrepreneurs.

The spaces they would fill in would be as follows:

1. What might be the most sustainable business direction most fitting to take up such that the entrepreneur feels passionate and dedicated to the cause for the rest of their life?
2. Who are the target groups the entrepreneur is most keen in serving offerings that would solve a huge societal issue?
3. What are the disruptive ad innovative offerings the entrepreneur can offer such that customers become ambassadors of the venture?
4. Who are the less privileged folks who can partner with the entrepreneur and take the mission forward
5. What are the low-cost experiments to perform to ensure that all failures are met and resolved at a low cost and in a controlled atmosphere?
6. How may the entrepreneur franchise it?

And that’s it! Any industry could be made to have fractal ventures.

Synchronization amongst all fractal ventures in terms of how they keep their body and mind fit; in terms of how they communicate with one another; in terms of how they solve problems, and in terms of how they stay sustainable and plan their finances makes all ventures relate to one another even if they are disparate groups.

The technology of each venture may differ. But the soul of all ventures remains the same.

Sometimes beautiful things are extremely simple in structure, isn’t it?

You might have questions….Do write to me at radha@fractalentrepreneurship.org.

Be blessed!
Radha Eswar.

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Fractals are the base blocks in Nature. You may already know about them. Every object in Nature is a group of a self-similar pattern of a unit design, repeated many times to form a whole.

Evolution and growth, therefore, are natural and primarily decentralised.

I am sure you have all been stumped by the arrangement of self-similar petals in a flower, carrot leaves, cauliflower, broccoli and the patterns on your skin…tremendous, isn’t it? All around us are silently growing, thriving forms and objects that naturally do so without a qualm.

I was fascinated by these fractals and also by the way African societies used fractals in their thinking and working.

I knew I wanted to help enable human societies to become sustainable without ills like poverty, inequity and unemployability.

I was but a small citizen. I needed a system that would spread by itself.

I observed that Fractals in Nature had the following characteristics:

1. Fractals are perfect in their unit design 
2. They are highly replicable as they are self-similar
3. Even if one fractal dies, others will survive 
4. They survive and grow from each unit and are not dependent on the first unit of fractal
5. Because of this, what starts slowly as growth, suddenly becomes an explosion of growth all around!

This made so much sense. In the world of commerce, 1 per cent of human beings are entrepreneurs; 1 per cent of ventures started by such entrepreneurs survive beyond ten years; 1 per cent of those survive the lifetime of the entrepreneurs; 1 per cent of those survive up to 3 generations!

Entrepreneurs are needed to enable employment.  Yet the mortality rate is so high! The only way to ensure that Entrepreneurship survives is by mimicking fractals in Nature and making it facile for entrepreneurs to stay. The Fractal Entrepreneurship Model does this exactly in numerous ways. 

1. Self-similar small units of business get replicated to scale the mission.
2. Each of the first pioneering fractals is passed through several low-cost experiments and tests to ensure future failures are low to zero.
3  A blueprint facilitates franchises to sprout faster than the first fractal unit.
4. The franchising Business and Master format types ensure that the self-similar pattern grows like fractals in Nature without getting clogged by heads and hoarders.
5. Even if some fractals fail, others will survive. The mission will not die.

Apart from all this, it encourages those who join as employees to become entrepreneurs over time.

I marvel that such a model can exist in the world of commerce. I feel I have just been a channel to some Divine plans for humanity.

I know this will survive and impact beyond me.

Do write to me at radha@fractalentrepreneurship.org.

Be blessed.
Radha Eswar.

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Should I talk about a young woman who got married off to an alcoholic, got beaten by him till she escaped from his clutches, and came to Bangalore in search of a job while staying in the kitchen of a PG owner who agreed to let her stay there till she found a job, who is now a proud Hygiene Officer? Or about a hotel cleaner boy much abused by cooks and the owner who is a proud chef? Or about a farmer who lost his crops and assets and is a professional, sustainable gardener? The list is enormous. Each is a Netflix-worthy story! With enough masalas and sweat, blood and tears with happy endings!

What The Fractal Entrepreneurship Model does is this:

1. INTRODUCTION TO HEALTHIER LIFESTYLES: It introduces each entrepreneur or folks joining as co-entrepreneurs to healthier lifestyle habits for better mental and physical health through whole food plant-based diet and SKY practices
2. DEEPLY RELEVANT SOFT SKILLS: It enables each person to follow Marshall Rosenberg’s techniques of Non-violent communication
3. EXPOSURE TO PROBLEM-SOLVING AND INNOVATION: It enables visionary entrepreneurs to learn about problem-solving and innovation methodologies. They are introduced to the IDEIn Innovation process and Chanakya Sparks, a strategy tool.
4. EXPOSURE TO SUSTAINABILITY, INCLUSIVITY AND EQUITY: It enables everyone in the system to learn about these three concepts and practise them in their lives every living moment.
5. NO ONE FEELS LOST: It enables long-term mentoring of everyone by folks within the community, ensuring that no one feels at a loss.
6. PEACEFUL CO-EXISTENCE: It enables folks to talk without commenting, commanding and demanding over time
7. MENTAL HEALTH CONTINUUM: It helps them to solve issues like anger, jealousy, greed, desires and feeling lonely and lost without too much trouble any time in their lives.
8. PROSPERITY IN ONE LIFETIME: Everyone is an entrepreneur within fractal ventures. Folks join in as employees but, over time, catch the entrepreneurial spirit and get poised to receive shares in the company once it reaches profitability. They are safely taken care of by getting income till then. Post reaching a profitability stage, ventures offer opportunities for folks keen to make more money through rewards, extra money for extra work or value added and through shares. This way, just in a lifetime, wealth gets distributed, and a whole organisation of folks can be out of poverty as the venture follows the principle of distribution, as against hoarding that we see everywhere.

Except for the visionary entrepreneur, all others never feel stress. They are given a space to feel safe, grow well and be rewarded until they, too, start feeling like a visionary entrepreneur. Then, they will put their skin in the game and, who knows, probably invest in a new fractal venture.

The sky is the limit for the amount of impact possible through the Fractal Entrepreneurship Model. I bet it will take shape and form beyond what it is today if thoughtful folks join in and give it a greater impetus to spread. The way folks are talking to me, it seems like it won’t just stay a dream or be restricted to these 100-plus families who are now part of the Fractal Community.

I am grateful. Do send me your thoughts to radha@fractalentrepreneurship.org

Be blessed.