It has been a significant motivating factor to keep these podcasts going. Thank you so much for being with me on this journey.
Today I wish to talk to you about how we franchise at fractals.
The Fractal Entrepreneurship Model follows the social franchising framework at the foundational level. By this, we follow most frameworks of commercial franchising, with just one difference. Instead of focusing on profits, the focus is on social impact and spreading a social mission.
The aspects that I have changed from a commercial franchising framework to the fractal social franchising framework are the following:
- NO FRANCHISE FEE:
No franchisor fractal will collect a franchise fee from the franchisee. Instead, we charge the overheads for marketing, training, and extra incidentals at actuals.
- STAGED FEE BASED ON PROFITS, NOT ON REVENUE:
We charge a staged fee structure from five to 25 per cent at different stages only if the franchisee declares profits. We do not take any share of the revenue.
- OPEN ACCOUNTING:
Since all intentions are noble in all fractal ventures, we insist franchisees follow open and transparent accounting.
The rest of the franchise framework is similar to the commercial framework. There are many beautiful documents to guide on the web.
I was extremely fortunate to have Julie Waites, Chris Underhill, and Anita du Toit, all great stalwarts in social franchising, help me shape the Fractal Franchise Framework to the excellent form it is today.
There are two more franchising formats embedded in the Fractal Franchising Framework (wow, I love the phrase and can give it an acronym, FFF.)
I shall talk about each of these formats in the next podcast episodes.
Listening to my podcasts will enable you to start or share such initiatives with folks who may be keen. Please make it a point to spread this. So many heads must think and act.
Do write to me at firstname.lastname@example.org if you have any doubts.
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