Video marketing gives businesses the ability to reach customers through different channels, including email, Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube, and even voice calls. In fact, according to HubSpot research, 67% of consumers prefer watching a video over reading written content. But it doesn’t stop there. People actually spend twice as much time viewing a video compared to reading text. This is why video marketing is powerful. It allows you to connect with your audience and build trust. And most importantly, it increases engagement and conversions.
In 2022, video marketing will become even more important because of how people consume information online. Today, people use smartphones to access news, read blogs, and watch short videos. Tomorrow, they’ll do the same things while listening to podcasts and watching long form videos. To succeed, marketers must produce high quality videos that provide value to their target audiences. If you’re ready to take advantage of video marketing, keep reading. We’ve got some tips to help you along the way.
Video builds trust
Videos are great for building trust. They provide a quick explanation of something complicated. In fact, according to research conducted by eMarketer, people prefer watching videos about products and services over reading text. And, the longer the video, the more likely it is to be watched.
As videos explain things better, and help users understand what your companies offer, a video campaign will boost your Online Presence and give you a competitive advantage over competitors.
Creative animations help to build trust amongst customers. Subtitles are useful in explaining complex concepts.
Video advertising increases engagement which leads to better search engine rankings. People spend more time watching video clips online than reading text articles. This makes sense since we tend to prefer visual information over textual data. In fact, according to eMarketer, YouTube alone accounts for about 40% of total internet usage. And it doesn’t end there. We are now living in a world where mobile devices are becoming our primary source of information. So, it’s no surprise that mobile searches account for almost half of all web searches. But what does this mean for you? If you want to rank high in search engines, you need to make sure your content is optimized for mobile.
Creates a return for your marketing investment
Video production costs have decreased dramatically since the early 1990s. This trend is expected to continue into 2020s. As video becomes cheaper, it is quickly becoming one of the most effective forms of digital media.
In addition to being easier to consume, videos are great for increasing conversions because they allow you to connect directly with customers. A recent study found that people spend three times longer viewing a video than reading about the same topic. And, according to Adobe, 60 seconds of video can generate five times more shares than 140 characters.
Don’t underestimate the value of video in your marketing strategy. It’s worth every penny.
Video drives traffic and purchases
Videos increase conversions and sales. They are great for branding and for lead generation. And videos should be part of every digital marketing strategy. But how do you make sure your video content converts into sales? Here are some tips for making it happen.
1. Use videos to tell stories. People remember stories better than lists of facts. So use videos to communicate your brand values and what makes you unique. You could even turn your blog posts into short videos.
2. Make videos easy to consume. People like to watch things that are shorter than 10 minutes. If you want people to watch your video, keep it under 5 minutes.
3. Include calls to action. Tell people exactly what to do next. For example, “Click here to learn more about our product.”
4. Create videos that work across platforms. Don’t just focus on one social media channel. Video works well on Facebook, Instagram, Twitter and YouTube.
5. Test different formats. Varying the length and type of video can help boost views and leads.
6. Be consistent. Produce regular videos at regular intervals. This way, visitors know when to come back to see what you’ve got.
Videos are one of the most popular forms of content online today. They’re used to promote products, tell stories, entertain audiences, inform readers about current events, and much more. But what makes videos so engaging? Why do they garner such high levels of engagement? And why does it matter?
Consumers prefer videos to reading text
The majority of consumers prefer watching video over reading text, according to eMarketer. In fact, the research firm estimates that nearly 81% of online adults are likely to watch a video advertisement versus read about it. This number is expected to increase to 87% by 2022.
Video marketing continues to gain traction among brands because it offers several advantages over traditional forms of advertising such as print ads and TV commercials. For example, videos allow brands to connect directly with customers and prospects while providing unique opportunities to engage with audiences. Additionally, videos provide businesses with greater flexibility in terms of how they reach potential customers.
In addition to being more effective than other types of digital media, video marketing is also cheaper than most other forms of marketing. As a result, many small businesses opt to use this type of marketing strategy to promote their products and services.
Today, there are multiple ways to produce high quality videos, including smartphones, tablets, and desktop computers. However, you don’t necessarily need one of those devices to shoot a great video. With today’s technology, you can record a professional-looking video without spending thousands of dollars.
Videos play a large part in the decision-making process
Video marketing is one of the most effective forms of digital advertising because it helps you connect with consumers in a way that text cannot. Consumers are increasingly turning to video over text for information and research. In fact, according to HubSpot, 70% of people trust online reviews more than personal recommendations. And nearly half of consumers say they’re willing to spend more money to avoid poor customer experiences.
But while consumers are looking for ways to make decisions based on visual cues, many marketers still rely heavily on text ads. This makes sense since text ads are easy to measure, track, and target. But there’s no denying that visuals work better than words alone. A study conducted by Microsoft found that 90% of consumers find video more engaging than text.
In our experience, consumers don’t like reading long blocks of text. Instead, they’d much rather watch a short video about a product or service. Plus, video allows brands to provide useful information without being too promotional. If done correctly, video marketing provides value to customers and builds brand awareness.
Increase your online presence and strengthen your brand
How do you make sure your videos stand out among the competition? Here are some tips to help you start creating high quality videos that will boost your brand visibility and increase your ROI.
1. Choose the Right Platform
The first thing to consider when choosing a platform is what type of content you want to produce. If you’re looking to promote a product launch or event, look into platforms such as Facebook Live, Instagram Stories, Snapchat, and Periscope. These live streams allow you to interact directly with your audience while broadcasting to a wider audience. You can even use branded hashtags so people can easily find your content.
If you’re looking for something more personal, YouTube is a great option. With over 2 billion views per day, it’s the second largest search engine behind Google. There are many different types of videos you can upload including tutorials, interviews, music videos, and testimonials. And don’t forget about Vimeo—it’s another popular platform used by businesses to showcase products and services.
2. Create Great Content
Once you decide on the platform, it’s important to think about what type of content you’ll be producing. For example, if you’re promoting a product launch, you might want to include images and infographics to illustrate your points. Or maybe you’d like to interview someone involved in the project to learn more about their experience. Whatever you choose, make sure your content is informative, engaging, and relevant to your target audience.
3. Be Creative
Establish yourself as an authority
We are now living in a world where everyone wants to be heard. In fact, we live in a world where everyone has something to say. As a brand, you must establish yourself as an authority in your industry. You must become the go-to person for your customers. And the best way to do that is to make sure that what you say resonates with your audience.
Video needs to serve a purpose. It needs to give your audience insight into your company culture, show off your products and demonstrate why your product solves their problem.
In today’s world, people want to know how others solved similar problems. They want to see how other businesses operate. They want to learn from other companies. So, if you don’t offer up some sort of solution, you risk losing out on potential sales.
So, how do you establish yourself as an expert in your field? How do you position yourself as someone who offers real solutions to real problems? Here are five tips to help you start building credibility with your target market.
1. Be authentic
People want to connect with genuine human beings. If you try to fake it, people will catch on quickly. Instead, focus on being honest and transparent. Showing vulnerability is another great way to earn trust.
2. Provide value
When you provide value to your audience, they’ll remember you. People love to share things that have helped them solve a problem. When you provide helpful information, people will feel compelled to share your content with their friends.
3. Share useful resources
You should always be sharing valuable resources. Whether it’s articles, blog posts, ebooks, or anything else, make sure you’re providing your audience with quality content. Repurpose these content into useful videos.
4. Offer freebies
If you want to build trust with your audience, you need to offer them something of value. Free samples, coupons, and discounts are all ways to get people excited about your business.
5. Answer questions
You can also use video to answer common customer questions. This helps you build relationships with your audience.
Search engines love videos
Having videos on your website will improve your rankings on Google. Consumers like watching videos on social media sites such as YouTube, Facebook, and Twitter. And having videos on your site increases your chances of being found on those platforms. So why are you still relying on text ads?
According to Searchmetrics, video accounts for almost 25% of all traffic to the top 10 million websites. And it’s growing even faster. In 2017, video accounted for about 30% of total web traffic. By 2022, that number could jump to 40%.
And while most people think of YouTube when it comes to video marketing, there are many different ways to use video on your website. You can include prerecorded videos on your blog or landing pages. Or you can record live streams and embed them into your website. There are even tools that allow you to create short videos without needing special equipment.
As long as you keep your videos under 2 minutes, you won’t run afoul of YouTube’s length guidelines. But don’t worry—you don’t need to spend hours creating high-quality videos. A simple screen recording tool will do just fine.
Video is especially appealing to mobile users
Mobile video consumption is growing rapidly. In fact, according to eMarketer, consumers watched nearly 4 billion hours of mobile videos in 2017 — up 30% from 2016. With the rise of smartphones and tablets, people are spending more time watching videos on mobile devices. And while many marketers still struggle with how best to use video marketing, it’s clear that video is becoming an essential part of digital marketing.
According to Forrester Research, 90% of online adults watch some form of video every month, and 72% of those people watch video on a smartphone or tablet. What’s more, 67% of Americans say they prefer to shop via mobile device, and 60% of millennials prefer shopping on mobile compared to desktop. This trend is expected to continue into 2022, as mobile commerce continues to grow.
And since most shoppers spend about 20 minutes browsing products before making a purchase, video is an excellent tool to help you connect with customers. Consumers like to see what a product looks like, feel it out, and learn more about it before buying. They want to know whether the item will fit well, look good, perform well, etc. So, video is particularly useful for helping shoppers make smart decisions.
The average shopper spends $45 per trip, and 70% of purchases happen within three days of research. If you don’t offer video, you risk losing potential sales.
Video Encourages Social Shares
People like sharing videos, especially those that are funny. A study conducted by Facebook found that people shared videos twice as often as photos. They also liked watching videos about friends and family more than anything else. These findings led to the creation of video advertising—a form of advertising where you use video to promote something. Video ads are a great way to reach your target market because they are engaging and fun. You don’t want to just throw up a boring ad; make it interesting and entertaining. If you do, you’ll increase the chances of someone liking it enough to share it with others.
Story Telling Still Works
Stories are easier to digest than longer text or images. People prefer stories over other types of communication. And videos are great for storytelling. But there’s one problem — people don’t like reading long texts. So how do you make sure your audience reads your story? Here are some tips to help you tell better stories.
What is your experience on video marketing?
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Krish Murali Eswar.