Video Marketing

Influencer Marketing

August 22, 2022 by Fractal Entrepreneurship Leave a Comment

Do you know how many influencers there are in your niche? Do you know who they are? Do you even care?

Influencer marketing is the new way to get attention and build relationships with potential customers. In fact, most marketers are already using influencer marketing because it works. But not everyone knows how to do it correctly.

This post will teach you everything you need to know about influencer marketing including:

• What influencer marketing is

• Who the biggest influencers are in your niche

• Why influencer marketing works

• How to find the right influencers for your product

• And much more!

What is Influencer Marketing?

Influencer marketing is a type of marketing where a brand works directly with someone it believes is influential over a particular audience to promote its product or service. This person could be an athlete, blogger, social media personality, journalist, or even just a random YouTuber. Brands pay influencers to use their influence over people within their target audience to help spread word about a product or service.

In exchange for promoting a brand, influencers receive free stuff like clothing, shoes, electronics, travel, and food. They often also gain access to exclusive events where they can meet customers, fans, and potential future partners.

How Does Influencer Marketing Work?

Influencer marketing is one of the most promising ways to reach customers, especially millennials. In fact, according to Forbes, it’s now the second largest digital advertising channel behind paid ads. But while influencer marketing is growing rapidly, there are still many questions about how best to use it to promote brands. So what does it take to make influencer marketing successful? Here are some tips to help you out.

#1. Choose an Influencer Who Matches Your Audience

Before you decide to launch an influencer campaign, you first need to determine whether or not your audience matches the demographic of the influencer you plan to partner with.

For example, if you run a fitness blog, you may want to partner with a celebrity trainer who specializes in working with athletes. If you run a fashion blog, you may want a model who specializes in runway shows.

This helps ensure that your influencer will be able to connect with your target audience.

#2. Find Out What They Want

After determining the right influencer for your brand, you need to find out what they want. This means asking questions such as:

• How often do you update your content?

• Do you accept sponsored posts?

• Will you feature our product/service in your videos?

• Can I send you a sample of our product/service?

• Do you have any special requirements?

#3. Build Relationships With Them

Building relationships with influencers is key to success. Once you’ve determined what they want, you should ask them to share your content on their social media accounts.

They should also agree to answer questions from their followers.

When you build these types of connections, you’ll be able to leverage their influence to grow your brand.

#4. Make Sure That Their Content Resonates With Your Brand

Make sure that your influencer’s content resonates with your brand. For example, if you run an online store, you don’t want to partner with a blogger whose content doesn’t resonate with your brand.

Instead, choose an influencer who shares similar values and interests with your brand.

#5. Measure Results

Once you launch your influencer marketing campaign, measure results.

How did your influencer perform? Did they deliver on their promises?

Did they generate sales?

Was your influencer successful in driving traffic to your site?

Measurement is critical to understanding how well your influencer performed.

#6. Repeat As Needed

Repeat campaigns as needed.

Sometimes influencers fail to deliver on their promises.

If this happens, you may need to repeat your influencer marketing campaign until you’re satisfied with the results.

#7. Be Patient

Be patient with your influencer marketing campaign.

It takes time to build trust between you and your influencer.

Asking influencers to share your content on social media is a two-way street.

You need to give them something back.

Doing this builds trust and makes them feel appreciated.

#8. Don’t Forget About Social Media Engagement

Social media engagement is another aspect of influencer marketing that you shouldn’t overlook.

Ask influencers to engage with your brand on social media.

Share their content on your social media pages.

Give them shoutouts.

Offer them incentives.

All of these things show your influencer that you appreciate their efforts.

#9. Offer A Freebie Or Discount

A freebie or discount is another incentive you can offer influencers to entice them to participate in your influencer marketing campaign.

Where to find Influencers?

There are three main types of influencers used in influencer marketing campaigns: celebrities, bloggers, and YouTube stars. Each has its pros and cons. Let’s discuss each of them below.

Celebrities

Celebrities are often sought after for their fame and popularity. They have a huge following among fans. Celebrities are usually paid to endorse products or services.

They are generally considered to be influential because of their status and reputation. For example, Beyonce is known to influence her fans to purchase certain products.

However, celebrity endorsements aren’t always positive. Some celebs may be paid too much for endorsing a product. Others may receive poor quality products for endorsement deals.

Bloggers

Blogs are another popular type of influencer. Bloggers write articles about topics related to their niche. Their blogs are read by thousands of readers every month.

Some bloggers are paid to write blog posts. However, others write content for free. Either way, they are still considered influential because of the number of followers they have.

For example, Gwyneth Paltrow writes a blog called Goop. She has over 12 million followers on Instagram alone. This means she influences millions of people daily.

YouTube Stars

Youtubers are becoming increasingly popular. There are over 1 billion views per week on YouTube. That’s a lot of potential customers!

A YouTuber is similar to a blogger. He or she creates videos about his or her interests. These videos are watched by hundreds of thousands of viewers.

Because of the amount of views he or she gets, a YouTuber is considered influential. Many brands choose to partner with YouTubers to reach their target audience.

What Are the 4 Types of Influencers?

Nano-influencers

10,000 followers are fewer. Starting out to be an influencer. Has a very focused niche area.

ShuFel is a good example of someone in Bangalore focusing on nature, plants, and gardening.

Micro-influencers

10,000 to 100,000 followers. Has started to build a loyal following. Niche experts.

Pooja Patel is a good example in the yoga niche in Bangalore.

Macro-influencers

100,000 to 1,000,000 followers. Most accessible with the biggest audiences. B or C grade celebrities or people who have worked hard to build a massive following.

Vani Murthy in Bangalore is a perfect example of someone who can influence her followers on sustainability, vegan food, waste management, composting, gardening, and ecology.

Mega-influencers

1 million+ followers. A grade celebrities and super influential social media personality with a mass following.

Gaurav Taneja is a pilot and the top Youtuber in India who actually runs three different YouTube channels all having more than 1 million subscribers.

How Much Should You Pay An Influencer?

When choosing an influencer, you first need to decide whether you want to hire an influencer or an affiliate.

An influencer is someone who promotes your brand. He or she doesn’t necessarily have to buy anything from you.

Affiliates are individuals who promote your brand without receiving any compensation. Affiliates don’t have to buy anything from your company.

Hiring an influencer is expensive. If you’re hiring an influencer, you’ll need to spend money upfront to pay him or her.

On average, influencers charge anywhere between $100-$500 for a single sponsored video.

This price varies depending on the size of the influencer’s social media presence.

As mentioned above, influencers are paid based on the number of likes, comments, shares, etc. that their posts generate.

To calculate how much you should pay an influencer, multiply the total number of impressions generated by the influencer’s posts by the cost per impression.

Let’s say you hired an influencer whose posts received 10,000 impressions. To calculate the cost per impression, divide the cost of a single advertisement by the number of impressions.

Cost Per Impression Cost Of Advertise / Impressions

For example, let’s say you spent $50 to advertise on Facebook. Then, you would multiply 10,000 impressions by $0.05. The result is $500.

That means you’d need to pay the influencer $500 to generate 10,000 impressions.

Of course, there are different factors that affect the cost per impression. One factor is the size of the influencers’ social media accounts.

Smaller influencers typically get paid less than larger ones. Another factor is the type of influencer.

For example, bloggers tend to get paid more than YouTubers.

Finally, the location where the influencer lives affects the cost per impression. A U.S. influencer living in New York City will probably get paid more than an influencer living in India.

Finding the Right Influencer

Now that you know what types of influencers are available, you can begin looking for the perfect fit.

First, consider your budget. Do you want to hire an individual influencer or an agency?

Individuals can range from $10-$200 per post. Agencies can charge up to $1000 per post.

Next, think about your goals. Are you trying to drive traffic to your website? Or do you want to sell products?

Once you’ve decided on your goal, you can narrow down your search.

Start by searching for influencers in your industry. Searching for influencers in your niche will yield better results.

After finding some influencers, contact them directly. Ask them if they accept sponsorships.

If they do, ask them if they’re interested in working with your brand.

Ask them to send you examples of their previous work.

Look for influencers who have a large social media following.

The more followers they have, the higher chance they have of getting accepted into your campaign.

Also, look for influencers who live close to your target market.

If you’re selling lifestyle products, then you’ll want to find an influencer who lives near a major city such as Mumbai or Bangalore.

This will ensure that your influencer has a good connection to your target market. It will also increase the chances of your influencer promoting your products.

What Influencer Marketing is Not?

First off, influencer marketing isn’t a form of paid advertising. This means that you don’t pay a social media influencer to promote your product or service.

Instead, you partner with an influencer to reach your target audience.

This partnership usually takes place after you’ve identified your ideal customer.

Then, you find an influencer who shares similar values and interests with your customers.

After you identify your influencer, you send him/her information about your product or service. Then, he/she promotes your product or service on his/her social media accounts.

Why Influencer Marketing Works?

Influencer marketing works because your influencer targets your ideal customer.

He/she knows exactly who your ideal customer is and what they care about.

So, he/she posts content related to your product or service on social media.

This helps you connect with your ideal customer.

When your influencer posts something about your product or service, it reaches your ideal customer.

They see it on their newsfeed and click on it.

That leads them to your website, where they learn more about your product or service and decide whether to purchase it.

The Pros & Cons of Influencer Marketing

Pros:

It’s cost-effective
It’s highly targeted
You only need one person to get started
They are popular and come with a loyal set of followers
You save money on advertising
Influencers can help with brand awareness
You can easily start with a few social media posts

Cons:

It’s difficult to measure results
It’s hard to control quality
It’s hard for influencers to monetize their efforts
There’s no guarantee that your influencer will actually promote your product or service
It’s hard to find an influencer that fits your brand
They may not be interested in working with you
Some may charge too much for their services

What doesn’t work in Influencer Marketing?

Influencer marketing isn’t without its challenges. Here are three things that don’t work.

#1. Buying Influence

Buying influence is common among marketers. Sometimes influencers are paid to promote certain products.

In these cases, the influencer is paid to endorse a specific product. However, buying influence is unethical.

Why? Because influencers aren’t endorsing anything. Instead, they’re simply promoting a brand.

Brands shouldn’t pay influencers to promote their products. If a brand wants to advertise, they should find another way to reach potential customers.

#2. Paying People to Promote Products

Some companies pay influencers to promote a product. For example, a makeup artist may receive payment to review a lipstick.

While paying influencers to promote products may seem like a good idea, it’s actually bad for consumers.

When influencers are paid to recommend products, they’re biased towards those products. Consumers see influencers’ endorsements as unbiased recommendations.

They believe that influencers are impartial experts. But they’re not.

Instead, influencers are paid to push products. And since they’re paid to promote products, they won’t give honest reviews.

Consumers will be misled. They’ll think that influencers are unbiased experts. But they’re really paid shills.

#3. Using Fake Reviews

Fake reviews are another thing that don’t work in Influencer marketing.

A fake review is when an influencer writes something positive about a product. Then, he or she posts a picture of the product next to the written review.

For example, an influencer may write a glowing review of a lipstick. He then shares a photo of himself wearing the lipstick.

This is called a sponsored review.

Sponsored reviews are misleading. They trick consumers into thinking that influencers are unbiased.

But they’re not.

These influencers are paid to write positive reviews. They’re not writing genuine opinions.

So, if you’re using influencer marketing, avoid fake reviews. Make sure your content is authentic.

Otherwise, you may mislead consumers.

How to track influencer marketing campaigns?

There are several ways to measure the success of your campaign:

Track your social media metrics, such as likes, comments, retweets, shares, etc.
Check your email inboxes for mentions of your campaign
Look for mentions of your campaign on blogs and forums
Monitor your referral traffic

What’s the Difference Between Word-of-Mouth Marketing and Influencer Marketing?

Influencer marketing is the practice of leveraging social media platforms like Facebook, Instagram, Twitter, YouTube, etc., to attract attention and promote brands. In essence, it involves getting someone famous to talk about your brand — often for free — via social media channels. This type of advertising typically generates buzz around a product or service and builds awareness.

Word-of-mouth marketing, on the other hand, is much less formalized. People are talking about products and services because they want to share experiences, good or bad, with others. They do this without being paid to do so. This is where influencers come into play. By encouraging conversations about a brand, influencers help generate interest and ultimately lead to sales.

While both influencer marketing and word-of-mouth promotion involve generating conversation around a brand, there is a big difference between the two approaches.

Is Advocate Marketing the Same as Influencer Marketing?

Influencer marketing is one of the most effective ways to generate buzz around your brand. But it doesn’t mean that advocate marketing is dead—far from it. In fact, the opposite is true. Advocacy marketing is growing in popularity because it works better than influencer marketing. And while both types of marketing rely heavily on social media, there are key differences between the two.

Advocate marketing relies mostly on word of mouth and referrals from existing loyal customers. It encourages those people to talk about your brand and products on their social networks. This helps build trust and credibility among potential customers, making advocacy marketing much more effective than influencer marketing.

Why is influencer marketing important?

Influencer marketing has become one of the most popular forms of marketing today. A recent survey conducted by Brightcove found that nearly three quarters (72%) of marketers say they use influencer marketing, up from just over half (56%) in 2017. And while the growth in adoption is encouraging, there are still many challenges facing the industry. For example, according to a study published by the Content Marketing Institute, less than 10% of marketers are fully leveraging influencer marketing.

The influence economy has changed the world of commerce forever. Influencer marketing has become a powerful tool for businesses to connect directly with consumers. In fact, the consumer has become the influencer. As a result, the influence economy has shifted power away from traditional marketers and into the hands of everyday people. This shift has given consumers unprecedented access to information about products and services, ultimately changing how companies interact with customers.

What is an influencer marketing platform?

An influencer marketing platform helps businesses find and engage with influential individuals who can help spread their message. The platform provides tools for marketers to create campaigns and share them across multiple channels. Influencers can be bloggers, vloggers, YouTube stars, Instagrammers, etc.

Influencer Marketing Agency vs. Influencer Marketing Platform

There’s no doubt that influencer marketing platforms have revolutionized the way brands market to consumers. However, not all influencer marketing agencies are created equal. Some offer only basic features, while others provide advanced capabilities such as data analytics, content creation, and campaign management.

When choosing an influencer marketing agency, make sure you understand what kind of service you need before signing on the dotted line. Here are some things to consider:

1. What form of influencer marketing do you need?

Do you want to promote a product or service? Do you want to increase sales? Are you looking for new leads? If so, then you’ll probably need a lead generation campaign. On the other hand, if you’re trying to improve customer satisfaction, then you’ll likely need a customer retention program.

2. How will you measure success?

You may think that measuring success is easy when it comes to influencer marketing strategies. After all, everyone knows which posts got the best engagement. But the truth is that it’s hard to tell whether influencer marketing was successful without tracking metrics. That means you’ll need to invest time and money in order to see results.

3. Who will manage your campaign?

If you hire an influencer marketing agency to run your campaign, you’ll need to trust that person to execute your strategy properly. Make sure that whoever manages your campaign understands your business goals and objectives. They should also be able to communicate effectively with influencers and work well under pressure.

4. Will you pay for performance?

Some influencer marketing agencies charge clients based on the number of followers or likes generated. Others require a set fee per post. Either way, make sure you know exactly how much you’ll spend before you sign on the dotted line. Can you find an agency that will get paid based on successful influencer marketing campaigns?

5. Does the influencer marketing agency have experience working with your industry?

It’s important to choose an influencer marketing agency that works with similar industries to yours. Otherwise, they won’t be able to identify the right influencers for your brand.

6. Can the influencer marketing agency scale up quickly?

As your business grows, you’ll need to add more staff members to handle your growing list of influencers with millions of followers. You don’t want to end up paying for additional resources once your company starts generating revenue.

7. Is there any guarantee?

The last thing you want is to get involved in an influencer marketing campaign only to realize that you didn’t receive the results you were promised. So make sure that the influencer marketing agency you select has a solid reputation and guarantees its services.

8. What does the influencer marketing agency do after the campaign ends?

Make sure that the influencer advertising agency you choose takes care of your account after the campaign ends. This includes providing regular reports about the status of your campaign. It also helps if they can help you find new influencers who fit your target audience.

9. How long will it take to start seeing results?

Most influencer marketing campaigns take anywhere from six months to one year to generate results. The longer you wait, the less effective your efforts will be.

Top Influencer Marketing Platforms

Grin.co

IMAI

Refersion

#Paid

Creator.co

Upfluence

Aspire

Storyclash

Find Your Influence

Neoreach

Influencity

Conclusion

In conclusion, influencer marketing has become one of the hottest trends in digital advertising. With over 1 billion active users on social media sites like Facebook, Instagram, and Twitter alone, influencers have the power to reach millions of potential customers.

But if you want to use influencer marketing effectively, you need to know exactly who your audience is. That means understanding their interests, habits, and preferences. Once you do that, you can create content that speaks directly to them. This helps build trust between you and your followers, which ultimately leads to increased engagement and sales.

Have you tried it yet?

What is your experience?

Share your experience here in the comments below.

Be Blessed by the Divine!
Krish Murali Eswar.

How to Vlog?

August 21, 2022 by Fractal Entrepreneurship Leave a Comment

Vlogging has become very popular over the last couple years. What exactly is a vlog? How does it differ from other types of video content? And why should you consider adding a vlog into your marketing mix?

Vloggers (or videographers) create short videos that they upload to their personal channels or social media accounts. Vlogging has been in vogue since 1980s. Today, vlogging is a widely accepted form of visual storytelling, and brands such as GoPro and Samsung are using them to promote their products.

A vlog is a type of video content that combines text and images. This format allows viewers to see behind-the-scenes footage and hear the thoughts of the person filming. They also provide information about the brand being advertised. For example, a company might post a vlog explaining its new product line.

What is a Vlog?

Vlog stands for video blog. Vlog is a personal website or a channel where you post your daily videos of your life. Vlogs (video blogs) are short video clips that usually consist of an introduction and then a series of related videos. They can be uploaded directly to YouTube or they may be posted on websites like Blogger or WordPress.

Vlogging is one of those things we’ve been doing since forever. We’re talking about videos that document our lives or experiences, like how many times I ate pizza today or what it feels like to go skydiving. But there’s something special about vlogs — they feel personal. They give us a chance to tell stories that aren’t always told through traditional media outlets. And because they’re often filmed in real time, they’re able to capture moments that wouldn’t otherwise make it into history books.

But vloggers don’t just film themselves; they post their videos to social networks where people can comment on them and share them with friends. In fact, according to Pew Research Center, 44 percent of internet users watch vblogs every month.

So why do people love watching vlogs so much? Well, for starters, vlogs are really easy to consume. You don’t have to read a long article to understand what someone is saying. Instead, you can simply listen to a voiceover and see images that show exactly what they mean. Plus, vlogs tend to be shorter than most other types of content, making them perfect for sharing across multiple platforms.

Why you should invest in vlogging?

Vloggers are becoming increasingly popular online. They share videos of themselves talking about topics such as beauty tips, fashion trends, food, travel, DIY projects, and much more.

They also upload regular content, such as daily vlogs, weekly vlogs, monthly vlogs, and yearly vlogs.

In addition to uploading content regularly, vloggers also engage with their audience. They answer questions, give advice, and interact with their viewers.

Vloggers are also known for sharing personal stories. Some vloggers talk about struggles with depression, anxiety, and self-esteem issues. Others discuss their experiences with bullying and discrimination.

Some vloggers also talk about overcoming obstacles, such as going back to school after dropping out, moving away from home, or dealing with an illness.

There are many benefits to investing in vlogging. Here are three reasons why you should invest in vblogging.

#1. Vloggers Make Money Online

Vloggers make money online by monetizing their YouTube channels. This means that they generate revenue by using ads that appear alongside their videos.

Advertisers pay vloggers to include their products in their videos. For example, a makeup company may pay a vlogger to show her latest makeup collection.

Vloggers can also charge sponsorships fees. Sponsorships allow companies to advertise in vloggers’ videos.

For example, a clothing store may sponsor a vlogger’s video series. The clothing store pays the vlogger to feature its clothes in the video.

Vloggers also receive compensation for appearing in sponsored posts. These posts often contain links to advertisers’ websites.

When a viewer clicks on these links, she is taken directly to the advertiser’s website.

This allows vloggers to make money without having to spend any of their own funds.

#2. Vloggers Build Their Audience

Vloggers build their audiences by engaging with their followers. They respond to comments left by their fans. They also comment on other people’s videos.

Vloggers encourage their followers to subscribe to their channel. Subscribing gives fans access to exclusive content.

Fans can also follow vloggers on social media platforms such as Instagram, Facebook, Twitter, Snapchat, and Tumblr.

These platforms let users view vloggers’ most recent videos. Fans can also see pictures of vloggers’ lives.

Vloggers use these platforms to connect with their fans. They can send messages to their followers via private messages.

Vloggers sometimes ask their fans for feedback. They can then incorporate suggestions into future videos.

Vlogging helps vloggers build their audiences. By interacting with their followers, vloggers attract new fans.

#3. Vloggers Gain Exposure

Vloggers gain exposure by posting their videos online. People search for information on specific topics on Google.

Google searches return results based on what people type into the search bar. If people type keywords related to a topic, those keywords appear higher in the list of search results.

People searching for information on a certain topic click on the first result that appears in the search results.

Vloggers benefit from the fact that their videos appear near the top of search results. This makes their videos easier to find.

Vloggers gain visibility by posting their videos online and gaining subscribers. Viewers watch vloggers’ videos and become interested in their content.

Investing in vlogging can help you reach millions of potential customers. You can earn money by monetizing your YouTube channel.

You can also build your audience by connecting with your followers on social media platforms. And finally, you can gain exposure by reaching a wider audience than you would otherwise.

How do you start vlogging?

So if you’re thinking about starting a vlogging channel, here are five things you should consider.

#1. Choose a Topic That Interests You

Before you begin creating videos, think about what kind of content you’d like to create. What do you want to say? How do you want to say it?

What types of videos interest you? Do you enjoy reading articles? Watching documentaries? Listening to music?

Think about what kinds of videos you’d like to create and what topics you’d like to cover.

Once you’ve decided on a topic, write down a list of words and phrases that describe the topic. Use these words and phrases to brainstorm ideas for your videos.

#2. Create Videos Using Video Editing Software

To create quality videos, you need to edit them. There are several different editing programs available.

Most professional videographers use Adobe Premiere Pro. It has powerful features, such as advanced color correction tools and audio mixing capabilities.

However, there are free alternatives to Premiere Pro. One option is Windows Movie Maker. Another is iMovie. Both programs offer basic editing functions.

Many vloggers use their mobile phones and edit the videos using VN editing app or Inshot. Instagram app is an also a functional video editing app.

#3. Find Inspiration From Other Vloggers

Watching other vloggers can inspire you to create better videos.

Look at the videos posted by other vloggers. Watch how they present their content.

How do they organize their videos? Are they funny? Serious? Informative?

Do they post frequently? Or do they post infrequently?

Are their videos short or long?

Take note of how others approach their videos. Then try to apply some of the techniques used by successful vloggers to your videos.

#4. Be Yourself

Don’t worry about trying to imitate other vloggers. Instead, focus on being yourself.

Be authentic. Don’t pretend to be something you aren’t. Your videos should reflect who you really are.

Your personality comes across in your videos. So don’t try to hide it.

Instead, embrace it. Let your true colors shine through.

#5. Post Regularly

Posting videos every week or two isn’t enough. You should aim to post videos once per day.

The frequency of your videos depends on your goals. If you want to increase traffic to your blog, you should post videos multiple times each week.

If you want to grow your email subscriber base, you should post videos once per month.

Whatever your goal, remember to keep your videos consistent. Consistency builds trust among your viewers.

Consistent vlogging also ensures that your viewers know what to expect from you.

If you consistently post videos, your viewers will come to expect your brand of humor, style, and voice.

And this consistency will help you achieve your goals.

Top Business Vloggers You Should Follow

Roberto Blake

Gary Vaynerchuk’s, or GaryVee’s

Brian Tracy

Sunny Lenarduzzi

Bryan Elliott

Marie Forleo

David Siteman Garland

Tim Schmoyer

Conclusion

Vlogging is one of the fastest growing forms of digital marketing today.

It offers a number of advantages over traditional methods of advertising.

By combining the power of video with social media, vloggers can easily reach large numbers of potential customers.

Vloggers have the opportunity to earn money by monetizing their YouTube accounts. They can also build their audiences by interacting with their followers.

Finally, vloggers can gain exposure by reaching thousands of potential customers.

Do you vlog? Share your channel in the comments below.

Be Blessed by the Divine!
Krish Murali Eswar.

Why Video Marketing Is So Powerful

August 13, 2022 by Fractal Entrepreneurship Leave a Comment

Video marketing gives businesses the ability to reach customers through different channels, including email, Facebook, Instagram, LinkedIn, Snapchat, Twitter, YouTube, and even voice calls. In fact, according to HubSpot research, 67% of consumers prefer watching a video over reading written content. But it doesn’t stop there. People actually spend twice as much time viewing a video compared to reading text. This is why video marketing is powerful. It allows you to connect with your audience and build trust. And most importantly, it increases engagement and conversions.

In 2022, video marketing will become even more important because of how people consume information online. Today, people use smartphones to access news, read blogs, and watch short videos. Tomorrow, they’ll do the same things while listening to podcasts and watching long form videos. To succeed, marketers must produce high quality videos that provide value to their target audiences. If you’re ready to take advantage of video marketing, keep reading. We’ve got some tips to help you along the way.

Video builds trust

Videos are great for building trust. They provide a quick explanation of something complicated. In fact, according to research conducted by eMarketer, people prefer watching videos about products and services over reading text. And, the longer the video, the more likely it is to be watched.

As videos explain things better, and help users understand what your companies offer, a video campaign will boost your Online Presence and give you a competitive advantage over competitors.

Creative animations help to build trust amongst customers. Subtitles are useful in explaining complex concepts.

Improves SEO

Video advertising increases engagement which leads to better search engine rankings. People spend more time watching video clips online than reading text articles. This makes sense since we tend to prefer visual information over textual data. In fact, according to eMarketer, YouTube alone accounts for about 40% of total internet usage. And it doesn’t end there. We are now living in a world where mobile devices are becoming our primary source of information. So, it’s no surprise that mobile searches account for almost half of all web searches. But what does this mean for you? If you want to rank high in search engines, you need to make sure your content is optimized for mobile.

Creates a return for your marketing investment

Video production costs have decreased dramatically since the early 1990s. This trend is expected to continue into 2020s. As video becomes cheaper, it is quickly becoming one of the most effective forms of digital media.

In addition to being easier to consume, videos are great for increasing conversions because they allow you to connect directly with customers. A recent study found that people spend three times longer viewing a video than reading about the same topic. And, according to Adobe, 60 seconds of video can generate five times more shares than 140 characters.

Don’t underestimate the value of video in your marketing strategy. It’s worth every penny.

Video drives traffic and purchases

Videos increase conversions and sales. They are great for branding and for lead generation. And videos should be part of every digital marketing strategy. But how do you make sure your video content converts into sales? Here are some tips for making it happen.

1. Use videos to tell stories. People remember stories better than lists of facts. So use videos to communicate your brand values and what makes you unique. You could even turn your blog posts into short videos.

2. Make videos easy to consume. People like to watch things that are shorter than 10 minutes. If you want people to watch your video, keep it under 5 minutes.

3. Include calls to action. Tell people exactly what to do next. For example, “Click here to learn more about our product.”

4. Create videos that work across platforms. Don’t just focus on one social media channel. Video works well on Facebook, Instagram, Twitter and YouTube.

5. Test different formats. Varying the length and type of video can help boost views and leads.

6. Be consistent. Produce regular videos at regular intervals. This way, visitors know when to come back to see what you’ve got.

Engagement

Videos are one of the most popular forms of content online today. They’re used to promote products, tell stories, entertain audiences, inform readers about current events, and much more. But what makes videos so engaging? Why do they garner such high levels of engagement? And why does it matter?

Consumers prefer videos to reading text

The majority of consumers prefer watching video over reading text, according to eMarketer. In fact, the research firm estimates that nearly 81% of online adults are likely to watch a video advertisement versus read about it. This number is expected to increase to 87% by 2022.

Video marketing continues to gain traction among brands because it offers several advantages over traditional forms of advertising such as print ads and TV commercials. For example, videos allow brands to connect directly with customers and prospects while providing unique opportunities to engage with audiences. Additionally, videos provide businesses with greater flexibility in terms of how they reach potential customers.

In addition to being more effective than other types of digital media, video marketing is also cheaper than most other forms of marketing. As a result, many small businesses opt to use this type of marketing strategy to promote their products and services.

Today, there are multiple ways to produce high quality videos, including smartphones, tablets, and desktop computers. However, you don’t necessarily need one of those devices to shoot a great video. With today’s technology, you can record a professional-looking video without spending thousands of dollars.

Videos play a large part in the decision-making process

Video marketing is one of the most effective forms of digital advertising because it helps you connect with consumers in a way that text cannot. Consumers are increasingly turning to video over text for information and research. In fact, according to HubSpot, 70% of people trust online reviews more than personal recommendations. And nearly half of consumers say they’re willing to spend more money to avoid poor customer experiences.

But while consumers are looking for ways to make decisions based on visual cues, many marketers still rely heavily on text ads. This makes sense since text ads are easy to measure, track, and target. But there’s no denying that visuals work better than words alone. A study conducted by Microsoft found that 90% of consumers find video more engaging than text.

In our experience, consumers don’t like reading long blocks of text. Instead, they’d much rather watch a short video about a product or service. Plus, video allows brands to provide useful information without being too promotional. If done correctly, video marketing provides value to customers and builds brand awareness.

Increase your online presence and strengthen your brand

How do you make sure your videos stand out among the competition? Here are some tips to help you start creating high quality videos that will boost your brand visibility and increase your ROI.

1. Choose the Right Platform

The first thing to consider when choosing a platform is what type of content you want to produce. If you’re looking to promote a product launch or event, look into platforms such as Facebook Live, Instagram Stories, Snapchat, and Periscope. These live streams allow you to interact directly with your audience while broadcasting to a wider audience. You can even use branded hashtags so people can easily find your content.

If you’re looking for something more personal, YouTube is a great option. With over 2 billion views per day, it’s the second largest search engine behind Google. There are many different types of videos you can upload including tutorials, interviews, music videos, and testimonials. And don’t forget about Vimeo—it’s another popular platform used by businesses to showcase products and services.

2. Create Great Content

Once you decide on the platform, it’s important to think about what type of content you’ll be producing. For example, if you’re promoting a product launch, you might want to include images and infographics to illustrate your points. Or maybe you’d like to interview someone involved in the project to learn more about their experience. Whatever you choose, make sure your content is informative, engaging, and relevant to your target audience.

3. Be Creative

Establish yourself as an authority

We are now living in a world where everyone wants to be heard. In fact, we live in a world where everyone has something to say. As a brand, you must establish yourself as an authority in your industry. You must become the go-to person for your customers. And the best way to do that is to make sure that what you say resonates with your audience.

Video needs to serve a purpose. It needs to give your audience insight into your company culture, show off your products and demonstrate why your product solves their problem.

In today’s world, people want to know how others solved similar problems. They want to see how other businesses operate. They want to learn from other companies. So, if you don’t offer up some sort of solution, you risk losing out on potential sales.

So, how do you establish yourself as an expert in your field? How do you position yourself as someone who offers real solutions to real problems? Here are five tips to help you start building credibility with your target market.

1. Be authentic

People want to connect with genuine human beings. If you try to fake it, people will catch on quickly. Instead, focus on being honest and transparent. Showing vulnerability is another great way to earn trust.

2. Provide value

When you provide value to your audience, they’ll remember you. People love to share things that have helped them solve a problem. When you provide helpful information, people will feel compelled to share your content with their friends.

3. Share useful resources

You should always be sharing valuable resources. Whether it’s articles, blog posts, ebooks, or anything else, make sure you’re providing your audience with quality content. Repurpose these content into useful videos.

4. Offer freebies

If you want to build trust with your audience, you need to offer them something of value. Free samples, coupons, and discounts are all ways to get people excited about your business.

5. Answer questions

You can also use video to answer common customer questions. This helps you build relationships with your audience.

Search engines love videos

Having videos on your website will improve your rankings on Google. Consumers like watching videos on social media sites such as YouTube, Facebook, and Twitter. And having videos on your site increases your chances of being found on those platforms. So why are you still relying on text ads?

According to Searchmetrics, video accounts for almost 25% of all traffic to the top 10 million websites. And it’s growing even faster. In 2017, video accounted for about 30% of total web traffic. By 2022, that number could jump to 40%.

And while most people think of YouTube when it comes to video marketing, there are many different ways to use video on your website. You can include prerecorded videos on your blog or landing pages. Or you can record live streams and embed them into your website. There are even tools that allow you to create short videos without needing special equipment.

As long as you keep your videos under 2 minutes, you won’t run afoul of YouTube’s length guidelines. But don’t worry—you don’t need to spend hours creating high-quality videos. A simple screen recording tool will do just fine.

Video is especially appealing to mobile users

Mobile video consumption is growing rapidly. In fact, according to eMarketer, consumers watched nearly 4 billion hours of mobile videos in 2017 — up 30% from 2016. With the rise of smartphones and tablets, people are spending more time watching videos on mobile devices. And while many marketers still struggle with how best to use video marketing, it’s clear that video is becoming an essential part of digital marketing.

According to Forrester Research, 90% of online adults watch some form of video every month, and 72% of those people watch video on a smartphone or tablet. What’s more, 67% of Americans say they prefer to shop via mobile device, and 60% of millennials prefer shopping on mobile compared to desktop. This trend is expected to continue into 2022, as mobile commerce continues to grow.

And since most shoppers spend about 20 minutes browsing products before making a purchase, video is an excellent tool to help you connect with customers. Consumers like to see what a product looks like, feel it out, and learn more about it before buying. They want to know whether the item will fit well, look good, perform well, etc. So, video is particularly useful for helping shoppers make smart decisions.

The average shopper spends $45 per trip, and 70% of purchases happen within three days of research. If you don’t offer video, you risk losing potential sales.

Video Encourages Social Shares

People like sharing videos, especially those that are funny. A study conducted by Facebook found that people shared videos twice as often as photos. They also liked watching videos about friends and family more than anything else. These findings led to the creation of video advertising—a form of advertising where you use video to promote something. Video ads are a great way to reach your target market because they are engaging and fun. You don’t want to just throw up a boring ad; make it interesting and entertaining. If you do, you’ll increase the chances of someone liking it enough to share it with others.

Story Telling Still Works

Stories are easier to digest than longer text or images. People prefer stories over other types of communication. And videos are great for storytelling. But there’s one problem — people don’t like reading long texts. So how do you make sure your audience reads your story? Here are some tips to help you tell better stories.

What is your experience on video marketing?

Share your experience.

Be Blessed by the Divine!
Krish Murali Eswar.

When creating video marketing content on a budget, what is the first thing you should consider doing?

August 4, 2022 by Fractal Entrepreneurship Leave a Comment

Shooting as much as you can and culling it later
Finding editing software
Finding equipment to use
Planning your content

Correct Answer is:

4. Planning your content

Why is planning for video marketing content important?

When I say planning your content, I mean that you need to have an idea of what you want to talk about in your video before you start shooting. You don’t just go out there with no plan or purpose.

You need to know why you are making the video. What do you hope to get from it? How will it benefit your business?

This way when you shoot, you already have a good idea of what you want your video to look like.

If you are not sure what you want to talk about then you may be better off hiring someone who knows more than you do.

If you are going to make a video for yourself, then you probably know enough to create something decent. But if you are going to make videos for clients or customers, then you need to think about what they would like to see.

How do you plan for ideas for videos?

I usually ask myself these questions:

What problem am I trying to solve?
Who is my audience?
What do they care about?
What do they dislike?
What makes them angry?
What frustrates them?
What excites them?
What do they enjoy?

These questions help me come up with ideas for videos.

For example, let’s say you run a healthy food company that sells whole food plant based diet. Your target audience might be people who are looking to lose weight. They might also be interested in eating healthier.

So you could talk about how to eat all you enjoy eating but in a plant-based way and yet lose weight. Or you could talk about how you lost 10 KGs by following a whole food plant based diet and how you gained health in the process.

Or you could talk about how your product helps people lose weight while still being able to eat delicious foods.

Or maybe you sell gardening products. Your target audience might include people who are tired of spending hours weeding their gardens. So you could make an instructional video on how to stop weeds from growing.

Or maybe you sell organic produce. Your target audience might consist of people who are concerned about pesticides and chemicals being sprayed onto food. So you could make videos explaining where your food comes from and how it was grown.

Or you can talk about how marginal farmers are being helped by enabling them to deliver their poison-free produce directly to consumers.

The point is that you need to figure out what problems your potential customers face and what solutions you can offer. Then you can decide whether to make a video about those things or not.

You need to know your audience well enough to understand what problems they face and what things interest them.

Who better to know about the problems your customers face than yourself?

Having said this, I would also like to suggest some specific content ideas you can try.

10 Video Marketing Content Ideas That Anyone Can Use

Video marketing has become one of the most effective ways to promote your products and services online.

It doesn’t matter whether you’re an entrepreneur, small business owner, or blogger — video content is a great way to generate traffic and leads.

Let me share 10 video marketing content ideas that you can use to grow your audience and improve your sales.

#1. Create Videos That Answer Common Questions

People often ask questions about your products or services. If you don’t answer these questions, potential customers won’t trust you.

Create videos that address common questions such as:

• What does my product/service do?

• How much does it cost?

• Why should I buy it?

• Where can I find similar products?

• Who else uses it?

#2. Tell Stories About Your Products and Services

Stories are a great way to connect with your audience. They allow you to tell stories about your products and services in a unique way.

For example, you can talk about how your product helps solve problems or how your service makes life easier.

#3. Show Off Your Product Features

Show off your products’ features in action. For example, you can demonstrate how your product works using real examples.

This allows viewers to see exactly how your product functions. This will give them a better understanding of your product and encourage them to purchase it.

#4. Share Customer Reviews

Customer reviews are another great way to show off your products and services. People love reading customer testimonials.

They provide valuable information about your products and services. And they can help convince others to purchase your products.

#5. Record Live Webinars

Record webinars live with screen sharing software.

Webinars are a powerful tool for educating your audience.

By recording webinars, you can easily publish them later and share them with your audience.

#6. Host Interviews With Influencers

Host interviews with influencers in your niche. follow the influencers. Network with them. Invite them to host a show in your channel.

These interviews can be recorded and shared with your audience.

Send them samples of your products before the interview. Ask influencers about their experiences with your products or services.

#7. Share tips and tricks

Share helpful tips, tricks, and advice related to your products and services. These videos can be used to educate your audience.

#8. Share Stories About Your Life

Stories are another form of video content that goes viral. These types of videos are typically short and sweet.

They often include personal stories about life events, such as weddings, birthdays, graduations, anniversaries, and vacations.

These kinds of videos are perfect for sharing on social media sites like Facebook, Twitter, and YouTube.

#9. Tell Personal Stories That Will Inspire Others

Personal stories are powerful tools for inspiring others. They allow you to connect with viewers on a deeper level.

People find themselves relating to the storyteller and feel inspired to act accordingly.

A personal story can be anything from a humorous anecdote to a heartfelt tale of triumph over adversity.

#10. Show Off Your Skills

Showing off your skills is another type of video content that goes well with social media platforms.

For example, if you’re a musician, you can play songs live on stage. If you’re a photographer, you can capture images of your customers.

Or, if you’re a good actor, you can record yourself acting out scenes from movies or plays.

There are plenty of other video marketing content ideas that aren’t listed here.

So what are you waiting for? Get started creating videos today!

If you enjoyed this article, please share it with your friends!

Have you created any of these 10 types of videos? What do you think makes them go viral?

Let me know in the comments below.

Vazhga Valamudan!
Be Blessed by the Divine!
Krish Murali Eswar.

The Meteoric Rise of Video Marketing and How It Will Affect Your Fractal Business

August 4, 2022 by Fractal Entrepreneurship Leave a Comment

Video is the most important type of content you need to create and market on social media for your brand. It doesn’t matter if it’s video on Facebook, Twitter or YouTube.

If you’re not using these platforms, you’re missing out on an enormous audience.

Did I scare you a bit? Don’t worry. I will walk you through what you need to do succeed in video marketing today. Continue reading the article.

YouTube Videos are Libraries of Content

Let’s begin with the obvious, the grandfather of video online: YouTube (also known as Google Video). Here is why I won’t be drilling down on strategy specifically for YouTube in this article: I know, you’re already skeptical, but hear me out. YouTube is massive. I’m not denying that. It’s a library of video content. Just imagine this: 300 hours worth of video content being pushed to YouTube every minute! But if you’ve ever watched any of those videos, you’ll notice something interesting about them: They’re not entertaining. That’s because they’re made with no care, no attention paid to how people watch and interact with video online. And that’s what we’re going to fix today. Some of you may have a video channel on YouTube. Go and watch your videos dispassionately. See how boring they are. I am not saying they don’t have content worth watching. But, they are boring. Not just boring, mind-numbingly dull.

However, the issue with YouTube is that it has been losing its share of traffic to Facebook and Instagram. Yet, with time, however, the number of videos streamed on YouTube is expected to increase significantly.

Due to its sheer volume, there’s an overwhelming amount of competition amongst videos on Youtube. When you have a channel with over one billion users, all wanting exposure, it’s going to get crowded. Marketers love attention. Everyone is trying to get a eyeball attention in YouTube. And…. they have ruined it. Perhaps, you have added some content of your own that have received 100, 200, or 300 views. It is nothing to boast about, is it?

Furthermore, it has no capabilities of other growing video platform, and so far, there hasn’t been any sign of them catching up.

“What exactly are those capabilities other social media sites have?” You might ask.

So, here’s what we know for sure: data. And the leader there is, without a doubt Facebook.

Videos on Facebook are good for everything: smart, shareable, and personal

With Facebook videos becoming the best way to reach people at scale, coupled with their new ability to sell ads directly to them, Facebook now offers an even better platform for marketers to create engaging content.

It makes sense if you think about it. If you’re making videos exclusively for YouTube, but aren’t sharing them on Facebook too, then you’re missing out on potential exposure. There’s no question about it.

And I don‘t mean cross channel promotion via posting links to YouTube videos on your Facebook wall as status updates. I mean uploading the videos natively to Facebook, not just linking them. Why? Because Facebook’s algorithm loves videos. Facebook knows people are consuming videos 10x more than other forms of content on it’s social media platform. YouTube is their direct competition. Why would it want to show a YouTube crosslink posted on Facebook to their users?

YouTube should honestly be worried; Facebook is already on their way to being a huge competitor when it comes to online video marketing and content distribution platforms. They’re sitting on an enormous amount customer data. It creates the perfect marketing machine. For example let’s say you upload a video naturally, like I mentioned earlier, about a plant-based receipe. You can then spend money on a promoted video to directly market your product to people who 1) enjoy eating vegan and healthy food and 2) reside in your area and 3) have some kind of sickness such as diabetes. Automatically, you’re reaching the audience who is the most interested and profitable to you. Is this not great? Facebook is not wasting your time and money. You are truly able to reach your target customers who will be interested in what you have to offer

You now have the ability to target audience like you’ve never seen them before in digital platforms. Have you not already experienced the power of facebook platform? I must add here that Instagram is catching up with Facebook since they are both highly integrated and owned by the same company.

And Facebook has recently added new features that suggest they’re increasing their focus on video: view counts, embeds, and video for website conversion. So there’s more coming soon.

Videos on Twitter are for engagement (direct, social, real).

While Twitter’s new product may not be perfect, it does change how we use the platform. Video on twitter really is social and the best use of Twitter video is by connecting with and engaging people, rather than simply pushing. As Twitter has increased in size, it‘s become a listening platform, where six years ago, I could share a message and get more engagement on my original post than I can now. I used to have fewer followers, but they were paying closer attention. It felt more serious. Now, the amount of information and people on that platform has gotten too much for me to get the same level of engagement. It’ s hard to get any one person’s attention.

That’s one reason why the game, the best way to win with Twitter videos, is by engaging people through them.

People respond to effort. When someone you respect follows you, you feel great. You know they read what you wrote because they liked something you posted. But it’s not just about the number of followers you have; it’s about how much attention they paid to your posts. Their choice to follow you means they took notice of what you had to say. That simple act of engagement gives you an emotional boost.

Twitter has taken their live streaming experience to the next level by introducing videos.

All you have to say is “Hey, I’m @username and I’d love to talk about your project.” Then, click the button below to send them an email. You can also follow us on Twitter and Facebook!

You could add a little context to your tweets. For example, if you’re talking about something funny, include a link to the source material so people can watch it. Or, if you’re having an important conversation, make sure everyone knows who you’re talking to.

You can spend 15 seconds thinking about yourself or you can think about someone else. Which would you choose? That’s right, you chose someone else! So why not make it easy for them and give them 15 seconds of your attention?

People say they love Twitter videos because they give them something we haven’t seen before – personalized time. We get to see how our friends spend their time. We can watch them interact with each other. We can learn things about ourselves. We can learn about others.

Lastly, Snapchat.

Snapchat is huge right now

According to Pew Research Center, more than 60 percent of 13 to 34 year-olds who own smartphones use Snapchat.

They now have more videos viewed per day than YouTube has ever had before.

There are some interesting things about Snapchat as an app when it comes to how its working.

Because Snapchat requires you to touch the screen when viewing a video, it keeps you focused on the content.

It’s not just one of the few platforms where you can create creative content on top of videos; it’s also one where you can create creative art on top of videos.

Videos have a maximum lifetime of 24 hours, or less if your user decides to make it so. They can last anywhere between one second and an hour. Urgency to view something before it vanishes can be a huge motivator. Many marketers started their career on Snapchat by sending people screenshots of snaps they should take before they vanished. Users responded to that urgency.

And now, marketers have gotten really serious about Snapchat as an advertising platform due to some key changes they’ve made. Previously, the only way to get your brand into the app was through paid promotion. But now, brands can actually create their own channels and start sharing sponsored stories directly within the app itself. Currently, 11 partners have signed up to participate. That means that brands can now put their ads right next to actual videos from those publishers. It’s a big move for the company, and one that could potentially make them a lot of money.

With Snapchat, brands can now target the thirteen to thirty-five demographic by having an ad pre-roll before the user watches the content.

While you might not be able to afford their premium service, just knowing that these large brands and media companies are signing up for Snapchat tells you something. Teens use Snapchat every single day and night, so you need to start talking to them on it.

Are you impressed?

Whether your answer to this question is a yes or no, you should not miss out on this huge demographic because you do not understand them. If you want to know, you must go into the field. Get yourself a copy of Snapchat. Try it out. See what happens. Learn about it.

Facebook is becoming TV’s competitor

Bottom Line: There is a lot happening in video right now, but it’s the number one way to reach your target audience. Every platform uses video differently and has its own social context that needs respect and consideration. Put in the time, effort, and resources necessary to create the content that will move your business forward.

I’m not saying you should give your entire business to Instagram. It’s still very relevant and important. But, if you’re creating content for Instagram, then also create content for Facebook, Twitter, Pinterest, LinkedIn, Tumblr, Reddit, StumbleUpon, Delicious, and any other social site where people might find value in your work. Don’t be afraid to share your videos there! And, if you’re creating videos for YouTube, then also make sure to post the same content in all other social media.

And let’s not forget: Competition breeds innovation. I hope Youtube gets scared a little here, I hope google is paying attention. It may lead to better quality innovation emerging from youtube. They’ve been pretty stagnant for a half decade, and now these disruptors will force them. I’ve mentioned all of the above without even going into the brand new world of live streaming. The bottom line is that video is king right now; it’s still evolving and changing rapidly. We’re living that. And Facebook Video is being grossly underestimated. Don’t get left behind. Get into it.

Have you gotten into Video marketing on social media? What is your experience?

Share your social media channel here. I will be happy to take a look at it and send you a free review of it.

What are your struggles of video marketing? Share your comment below.

Vazhga Valamudan!
Be Blessed by the Divine!
Krish Murali Eswar.