Vlogging has become very popular over the last couple years. What exactly is a vlog? How does it differ from other types of video content? And why should you consider adding a vlog into your marketing mix?
Vloggers (or videographers) create short videos that they upload to their personal channels or social media accounts. Vlogging has been in vogue since 1980s. Today, vlogging is a widely accepted form of visual storytelling, and brands such as GoPro and Samsung are using them to promote their products.
A vlog is a type of video content that combines text and images. This format allows viewers to see behind-the-scenes footage and hear the thoughts of the person filming. They also provide information about the brand being advertised. For example, a company might post a vlog explaining its new product line.
What is a Vlog?
Vlog stands for video blog. Vlog is a personal website or a channel where you post your daily videos of your life. Vlogs (video blogs) are short video clips that usually consist of an introduction and then a series of related videos. They can be uploaded directly to YouTube or they may be posted on websites like Blogger or WordPress.
Vlogging is one of those things we’ve been doing since forever. We’re talking about videos that document our lives or experiences, like how many times I ate pizza today or what it feels like to go skydiving. But there’s something special about vlogs — they feel personal. They give us a chance to tell stories that aren’t always told through traditional media outlets. And because they’re often filmed in real time, they’re able to capture moments that wouldn’t otherwise make it into history books.
But vloggers don’t just film themselves; they post their videos to social networks where people can comment on them and share them with friends. In fact, according to Pew Research Center, 44 percent of internet users watch vblogs every month.
So why do people love watching vlogs so much? Well, for starters, vlogs are really easy to consume. You don’t have to read a long article to understand what someone is saying. Instead, you can simply listen to a voiceover and see images that show exactly what they mean. Plus, vlogs tend to be shorter than most other types of content, making them perfect for sharing across multiple platforms.
Why you should invest in vlogging?
Vloggers are becoming increasingly popular online. They share videos of themselves talking about topics such as beauty tips, fashion trends, food, travel, DIY projects, and much more.
They also upload regular content, such as daily vlogs, weekly vlogs, monthly vlogs, and yearly vlogs.
In addition to uploading content regularly, vloggers also engage with their audience. They answer questions, give advice, and interact with their viewers.
Vloggers are also known for sharing personal stories. Some vloggers talk about struggles with depression, anxiety, and self-esteem issues. Others discuss their experiences with bullying and discrimination.
Some vloggers also talk about overcoming obstacles, such as going back to school after dropping out, moving away from home, or dealing with an illness.
There are many benefits to investing in vlogging. Here are three reasons why you should invest in vblogging.
#1. Vloggers Make Money Online
Vloggers make money online by monetizing their YouTube channels. This means that they generate revenue by using ads that appear alongside their videos.
Advertisers pay vloggers to include their products in their videos. For example, a makeup company may pay a vlogger to show her latest makeup collection.
Vloggers can also charge sponsorships fees. Sponsorships allow companies to advertise in vloggers’ videos.
For example, a clothing store may sponsor a vlogger’s video series. The clothing store pays the vlogger to feature its clothes in the video.
Vloggers also receive compensation for appearing in sponsored posts. These posts often contain links to advertisers’ websites.
When a viewer clicks on these links, she is taken directly to the advertiser’s website.
This allows vloggers to make money without having to spend any of their own funds.
#2. Vloggers Build Their Audience
Vloggers build their audiences by engaging with their followers. They respond to comments left by their fans. They also comment on other people’s videos.
Vloggers encourage their followers to subscribe to their channel. Subscribing gives fans access to exclusive content.
Fans can also follow vloggers on social media platforms such as Instagram, Facebook, Twitter, Snapchat, and Tumblr.
These platforms let users view vloggers’ most recent videos. Fans can also see pictures of vloggers’ lives.
Vloggers use these platforms to connect with their fans. They can send messages to their followers via private messages.
Vloggers sometimes ask their fans for feedback. They can then incorporate suggestions into future videos.
Vlogging helps vloggers build their audiences. By interacting with their followers, vloggers attract new fans.
#3. Vloggers Gain Exposure
Vloggers gain exposure by posting their videos online. People search for information on specific topics on Google.
Google searches return results based on what people type into the search bar. If people type keywords related to a topic, those keywords appear higher in the list of search results.
People searching for information on a certain topic click on the first result that appears in the search results.
Vloggers benefit from the fact that their videos appear near the top of search results. This makes their videos easier to find.
Vloggers gain visibility by posting their videos online and gaining subscribers. Viewers watch vloggers’ videos and become interested in their content.
Investing in vlogging can help you reach millions of potential customers. You can earn money by monetizing your YouTube channel.
You can also build your audience by connecting with your followers on social media platforms. And finally, you can gain exposure by reaching a wider audience than you would otherwise.
How do you start vlogging?
So if you’re thinking about starting a vlogging channel, here are five things you should consider.
#1. Choose a Topic That Interests You
Before you begin creating videos, think about what kind of content you’d like to create. What do you want to say? How do you want to say it?
What types of videos interest you? Do you enjoy reading articles? Watching documentaries? Listening to music?
Think about what kinds of videos you’d like to create and what topics you’d like to cover.
Once you’ve decided on a topic, write down a list of words and phrases that describe the topic. Use these words and phrases to brainstorm ideas for your videos.
#2. Create Videos Using Video Editing Software
To create quality videos, you need to edit them. There are several different editing programs available.
Most professional videographers use Adobe Premiere Pro. It has powerful features, such as advanced color correction tools and audio mixing capabilities.
However, there are free alternatives to Premiere Pro. One option is Windows Movie Maker. Another is iMovie. Both programs offer basic editing functions.
Many vloggers use their mobile phones and edit the videos using VN editing app or Inshot. Instagram app is an also a functional video editing app.
#3. Find Inspiration From Other Vloggers
Watching other vloggers can inspire you to create better videos.
Look at the videos posted by other vloggers. Watch how they present their content.
How do they organize their videos? Are they funny? Serious? Informative?
Do they post frequently? Or do they post infrequently?
Are their videos short or long?
Take note of how others approach their videos. Then try to apply some of the techniques used by successful vloggers to your videos.
#4. Be Yourself
Don’t worry about trying to imitate other vloggers. Instead, focus on being yourself.
Be authentic. Don’t pretend to be something you aren’t. Your videos should reflect who you really are.
Your personality comes across in your videos. So don’t try to hide it.
Instead, embrace it. Let your true colors shine through.
#5. Post Regularly
Posting videos every week or two isn’t enough. You should aim to post videos once per day.
The frequency of your videos depends on your goals. If you want to increase traffic to your blog, you should post videos multiple times each week.
If you want to grow your email subscriber base, you should post videos once per month.
Whatever your goal, remember to keep your videos consistent. Consistency builds trust among your viewers.
Consistent vlogging also ensures that your viewers know what to expect from you.
If you consistently post videos, your viewers will come to expect your brand of humor, style, and voice.
And this consistency will help you achieve your goals.
Top Business Vloggers You Should Follow
Vlogging is one of the fastest growing forms of digital marketing today.
It offers a number of advantages over traditional methods of advertising.
By combining the power of video with social media, vloggers can easily reach large numbers of potential customers.
Vloggers have the opportunity to earn money by monetizing their YouTube accounts. They can also build their audiences by interacting with their followers.
Finally, vloggers can gain exposure by reaching thousands of potential customers.
Do you vlog? Share your channel in the comments below.
Be Blessed by the Divine!
Krish Murali Eswar.