Branding

Influencer Marketing

August 22, 2022 by Fractal Entrepreneurship Leave a Comment

Do you know how many influencers there are in your niche? Do you know who they are? Do you even care?

Influencer marketing is the new way to get attention and build relationships with potential customers. In fact, most marketers are already using influencer marketing because it works. But not everyone knows how to do it correctly.

This post will teach you everything you need to know about influencer marketing including:

• What influencer marketing is

• Who the biggest influencers are in your niche

• Why influencer marketing works

• How to find the right influencers for your product

• And much more!

What is Influencer Marketing?

Influencer marketing is a type of marketing where a brand works directly with someone it believes is influential over a particular audience to promote its product or service. This person could be an athlete, blogger, social media personality, journalist, or even just a random YouTuber. Brands pay influencers to use their influence over people within their target audience to help spread word about a product or service.

In exchange for promoting a brand, influencers receive free stuff like clothing, shoes, electronics, travel, and food. They often also gain access to exclusive events where they can meet customers, fans, and potential future partners.

How Does Influencer Marketing Work?

Influencer marketing is one of the most promising ways to reach customers, especially millennials. In fact, according to Forbes, it’s now the second largest digital advertising channel behind paid ads. But while influencer marketing is growing rapidly, there are still many questions about how best to use it to promote brands. So what does it take to make influencer marketing successful? Here are some tips to help you out.

#1. Choose an Influencer Who Matches Your Audience

Before you decide to launch an influencer campaign, you first need to determine whether or not your audience matches the demographic of the influencer you plan to partner with.

For example, if you run a fitness blog, you may want to partner with a celebrity trainer who specializes in working with athletes. If you run a fashion blog, you may want a model who specializes in runway shows.

This helps ensure that your influencer will be able to connect with your target audience.

#2. Find Out What They Want

After determining the right influencer for your brand, you need to find out what they want. This means asking questions such as:

• How often do you update your content?

• Do you accept sponsored posts?

• Will you feature our product/service in your videos?

• Can I send you a sample of our product/service?

• Do you have any special requirements?

#3. Build Relationships With Them

Building relationships with influencers is key to success. Once you’ve determined what they want, you should ask them to share your content on their social media accounts.

They should also agree to answer questions from their followers.

When you build these types of connections, you’ll be able to leverage their influence to grow your brand.

#4. Make Sure That Their Content Resonates With Your Brand

Make sure that your influencer’s content resonates with your brand. For example, if you run an online store, you don’t want to partner with a blogger whose content doesn’t resonate with your brand.

Instead, choose an influencer who shares similar values and interests with your brand.

#5. Measure Results

Once you launch your influencer marketing campaign, measure results.

How did your influencer perform? Did they deliver on their promises?

Did they generate sales?

Was your influencer successful in driving traffic to your site?

Measurement is critical to understanding how well your influencer performed.

#6. Repeat As Needed

Repeat campaigns as needed.

Sometimes influencers fail to deliver on their promises.

If this happens, you may need to repeat your influencer marketing campaign until you’re satisfied with the results.

#7. Be Patient

Be patient with your influencer marketing campaign.

It takes time to build trust between you and your influencer.

Asking influencers to share your content on social media is a two-way street.

You need to give them something back.

Doing this builds trust and makes them feel appreciated.

#8. Don’t Forget About Social Media Engagement

Social media engagement is another aspect of influencer marketing that you shouldn’t overlook.

Ask influencers to engage with your brand on social media.

Share their content on your social media pages.

Give them shoutouts.

Offer them incentives.

All of these things show your influencer that you appreciate their efforts.

#9. Offer A Freebie Or Discount

A freebie or discount is another incentive you can offer influencers to entice them to participate in your influencer marketing campaign.

Where to find Influencers?

There are three main types of influencers used in influencer marketing campaigns: celebrities, bloggers, and YouTube stars. Each has its pros and cons. Let’s discuss each of them below.

Celebrities

Celebrities are often sought after for their fame and popularity. They have a huge following among fans. Celebrities are usually paid to endorse products or services.

They are generally considered to be influential because of their status and reputation. For example, Beyonce is known to influence her fans to purchase certain products.

However, celebrity endorsements aren’t always positive. Some celebs may be paid too much for endorsing a product. Others may receive poor quality products for endorsement deals.

Bloggers

Blogs are another popular type of influencer. Bloggers write articles about topics related to their niche. Their blogs are read by thousands of readers every month.

Some bloggers are paid to write blog posts. However, others write content for free. Either way, they are still considered influential because of the number of followers they have.

For example, Gwyneth Paltrow writes a blog called Goop. She has over 12 million followers on Instagram alone. This means she influences millions of people daily.

YouTube Stars

Youtubers are becoming increasingly popular. There are over 1 billion views per week on YouTube. That’s a lot of potential customers!

A YouTuber is similar to a blogger. He or she creates videos about his or her interests. These videos are watched by hundreds of thousands of viewers.

Because of the amount of views he or she gets, a YouTuber is considered influential. Many brands choose to partner with YouTubers to reach their target audience.

What Are the 4 Types of Influencers?

Nano-influencers

10,000 followers are fewer. Starting out to be an influencer. Has a very focused niche area.

ShuFel is a good example of someone in Bangalore focusing on nature, plants, and gardening.

Micro-influencers

10,000 to 100,000 followers. Has started to build a loyal following. Niche experts.

Pooja Patel is a good example in the yoga niche in Bangalore.

Macro-influencers

100,000 to 1,000,000 followers. Most accessible with the biggest audiences. B or C grade celebrities or people who have worked hard to build a massive following.

Vani Murthy in Bangalore is a perfect example of someone who can influence her followers on sustainability, vegan food, waste management, composting, gardening, and ecology.

Mega-influencers

1 million+ followers. A grade celebrities and super influential social media personality with a mass following.

Gaurav Taneja is a pilot and the top Youtuber in India who actually runs three different YouTube channels all having more than 1 million subscribers.

How Much Should You Pay An Influencer?

When choosing an influencer, you first need to decide whether you want to hire an influencer or an affiliate.

An influencer is someone who promotes your brand. He or she doesn’t necessarily have to buy anything from you.

Affiliates are individuals who promote your brand without receiving any compensation. Affiliates don’t have to buy anything from your company.

Hiring an influencer is expensive. If you’re hiring an influencer, you’ll need to spend money upfront to pay him or her.

On average, influencers charge anywhere between $100-$500 for a single sponsored video.

This price varies depending on the size of the influencer’s social media presence.

As mentioned above, influencers are paid based on the number of likes, comments, shares, etc. that their posts generate.

To calculate how much you should pay an influencer, multiply the total number of impressions generated by the influencer’s posts by the cost per impression.

Let’s say you hired an influencer whose posts received 10,000 impressions. To calculate the cost per impression, divide the cost of a single advertisement by the number of impressions.

Cost Per Impression Cost Of Advertise / Impressions

For example, let’s say you spent $50 to advertise on Facebook. Then, you would multiply 10,000 impressions by $0.05. The result is $500.

That means you’d need to pay the influencer $500 to generate 10,000 impressions.

Of course, there are different factors that affect the cost per impression. One factor is the size of the influencers’ social media accounts.

Smaller influencers typically get paid less than larger ones. Another factor is the type of influencer.

For example, bloggers tend to get paid more than YouTubers.

Finally, the location where the influencer lives affects the cost per impression. A U.S. influencer living in New York City will probably get paid more than an influencer living in India.

Finding the Right Influencer

Now that you know what types of influencers are available, you can begin looking for the perfect fit.

First, consider your budget. Do you want to hire an individual influencer or an agency?

Individuals can range from $10-$200 per post. Agencies can charge up to $1000 per post.

Next, think about your goals. Are you trying to drive traffic to your website? Or do you want to sell products?

Once you’ve decided on your goal, you can narrow down your search.

Start by searching for influencers in your industry. Searching for influencers in your niche will yield better results.

After finding some influencers, contact them directly. Ask them if they accept sponsorships.

If they do, ask them if they’re interested in working with your brand.

Ask them to send you examples of their previous work.

Look for influencers who have a large social media following.

The more followers they have, the higher chance they have of getting accepted into your campaign.

Also, look for influencers who live close to your target market.

If you’re selling lifestyle products, then you’ll want to find an influencer who lives near a major city such as Mumbai or Bangalore.

This will ensure that your influencer has a good connection to your target market. It will also increase the chances of your influencer promoting your products.

What Influencer Marketing is Not?

First off, influencer marketing isn’t a form of paid advertising. This means that you don’t pay a social media influencer to promote your product or service.

Instead, you partner with an influencer to reach your target audience.

This partnership usually takes place after you’ve identified your ideal customer.

Then, you find an influencer who shares similar values and interests with your customers.

After you identify your influencer, you send him/her information about your product or service. Then, he/she promotes your product or service on his/her social media accounts.

Why Influencer Marketing Works?

Influencer marketing works because your influencer targets your ideal customer.

He/she knows exactly who your ideal customer is and what they care about.

So, he/she posts content related to your product or service on social media.

This helps you connect with your ideal customer.

When your influencer posts something about your product or service, it reaches your ideal customer.

They see it on their newsfeed and click on it.

That leads them to your website, where they learn more about your product or service and decide whether to purchase it.

The Pros & Cons of Influencer Marketing

Pros:

It’s cost-effective
It’s highly targeted
You only need one person to get started
They are popular and come with a loyal set of followers
You save money on advertising
Influencers can help with brand awareness
You can easily start with a few social media posts

Cons:

It’s difficult to measure results
It’s hard to control quality
It’s hard for influencers to monetize their efforts
There’s no guarantee that your influencer will actually promote your product or service
It’s hard to find an influencer that fits your brand
They may not be interested in working with you
Some may charge too much for their services

What doesn’t work in Influencer Marketing?

Influencer marketing isn’t without its challenges. Here are three things that don’t work.

#1. Buying Influence

Buying influence is common among marketers. Sometimes influencers are paid to promote certain products.

In these cases, the influencer is paid to endorse a specific product. However, buying influence is unethical.

Why? Because influencers aren’t endorsing anything. Instead, they’re simply promoting a brand.

Brands shouldn’t pay influencers to promote their products. If a brand wants to advertise, they should find another way to reach potential customers.

#2. Paying People to Promote Products

Some companies pay influencers to promote a product. For example, a makeup artist may receive payment to review a lipstick.

While paying influencers to promote products may seem like a good idea, it’s actually bad for consumers.

When influencers are paid to recommend products, they’re biased towards those products. Consumers see influencers’ endorsements as unbiased recommendations.

They believe that influencers are impartial experts. But they’re not.

Instead, influencers are paid to push products. And since they’re paid to promote products, they won’t give honest reviews.

Consumers will be misled. They’ll think that influencers are unbiased experts. But they’re really paid shills.

#3. Using Fake Reviews

Fake reviews are another thing that don’t work in Influencer marketing.

A fake review is when an influencer writes something positive about a product. Then, he or she posts a picture of the product next to the written review.

For example, an influencer may write a glowing review of a lipstick. He then shares a photo of himself wearing the lipstick.

This is called a sponsored review.

Sponsored reviews are misleading. They trick consumers into thinking that influencers are unbiased.

But they’re not.

These influencers are paid to write positive reviews. They’re not writing genuine opinions.

So, if you’re using influencer marketing, avoid fake reviews. Make sure your content is authentic.

Otherwise, you may mislead consumers.

How to track influencer marketing campaigns?

There are several ways to measure the success of your campaign:

Track your social media metrics, such as likes, comments, retweets, shares, etc.
Check your email inboxes for mentions of your campaign
Look for mentions of your campaign on blogs and forums
Monitor your referral traffic

What’s the Difference Between Word-of-Mouth Marketing and Influencer Marketing?

Influencer marketing is the practice of leveraging social media platforms like Facebook, Instagram, Twitter, YouTube, etc., to attract attention and promote brands. In essence, it involves getting someone famous to talk about your brand — often for free — via social media channels. This type of advertising typically generates buzz around a product or service and builds awareness.

Word-of-mouth marketing, on the other hand, is much less formalized. People are talking about products and services because they want to share experiences, good or bad, with others. They do this without being paid to do so. This is where influencers come into play. By encouraging conversations about a brand, influencers help generate interest and ultimately lead to sales.

While both influencer marketing and word-of-mouth promotion involve generating conversation around a brand, there is a big difference between the two approaches.

Is Advocate Marketing the Same as Influencer Marketing?

Influencer marketing is one of the most effective ways to generate buzz around your brand. But it doesn’t mean that advocate marketing is dead—far from it. In fact, the opposite is true. Advocacy marketing is growing in popularity because it works better than influencer marketing. And while both types of marketing rely heavily on social media, there are key differences between the two.

Advocate marketing relies mostly on word of mouth and referrals from existing loyal customers. It encourages those people to talk about your brand and products on their social networks. This helps build trust and credibility among potential customers, making advocacy marketing much more effective than influencer marketing.

Why is influencer marketing important?

Influencer marketing has become one of the most popular forms of marketing today. A recent survey conducted by Brightcove found that nearly three quarters (72%) of marketers say they use influencer marketing, up from just over half (56%) in 2017. And while the growth in adoption is encouraging, there are still many challenges facing the industry. For example, according to a study published by the Content Marketing Institute, less than 10% of marketers are fully leveraging influencer marketing.

The influence economy has changed the world of commerce forever. Influencer marketing has become a powerful tool for businesses to connect directly with consumers. In fact, the consumer has become the influencer. As a result, the influence economy has shifted power away from traditional marketers and into the hands of everyday people. This shift has given consumers unprecedented access to information about products and services, ultimately changing how companies interact with customers.

What is an influencer marketing platform?

An influencer marketing platform helps businesses find and engage with influential individuals who can help spread their message. The platform provides tools for marketers to create campaigns and share them across multiple channels. Influencers can be bloggers, vloggers, YouTube stars, Instagrammers, etc.

Influencer Marketing Agency vs. Influencer Marketing Platform

There’s no doubt that influencer marketing platforms have revolutionized the way brands market to consumers. However, not all influencer marketing agencies are created equal. Some offer only basic features, while others provide advanced capabilities such as data analytics, content creation, and campaign management.

When choosing an influencer marketing agency, make sure you understand what kind of service you need before signing on the dotted line. Here are some things to consider:

1. What form of influencer marketing do you need?

Do you want to promote a product or service? Do you want to increase sales? Are you looking for new leads? If so, then you’ll probably need a lead generation campaign. On the other hand, if you’re trying to improve customer satisfaction, then you’ll likely need a customer retention program.

2. How will you measure success?

You may think that measuring success is easy when it comes to influencer marketing strategies. After all, everyone knows which posts got the best engagement. But the truth is that it’s hard to tell whether influencer marketing was successful without tracking metrics. That means you’ll need to invest time and money in order to see results.

3. Who will manage your campaign?

If you hire an influencer marketing agency to run your campaign, you’ll need to trust that person to execute your strategy properly. Make sure that whoever manages your campaign understands your business goals and objectives. They should also be able to communicate effectively with influencers and work well under pressure.

4. Will you pay for performance?

Some influencer marketing agencies charge clients based on the number of followers or likes generated. Others require a set fee per post. Either way, make sure you know exactly how much you’ll spend before you sign on the dotted line. Can you find an agency that will get paid based on successful influencer marketing campaigns?

5. Does the influencer marketing agency have experience working with your industry?

It’s important to choose an influencer marketing agency that works with similar industries to yours. Otherwise, they won’t be able to identify the right influencers for your brand.

6. Can the influencer marketing agency scale up quickly?

As your business grows, you’ll need to add more staff members to handle your growing list of influencers with millions of followers. You don’t want to end up paying for additional resources once your company starts generating revenue.

7. Is there any guarantee?

The last thing you want is to get involved in an influencer marketing campaign only to realize that you didn’t receive the results you were promised. So make sure that the influencer marketing agency you select has a solid reputation and guarantees its services.

8. What does the influencer marketing agency do after the campaign ends?

Make sure that the influencer advertising agency you choose takes care of your account after the campaign ends. This includes providing regular reports about the status of your campaign. It also helps if they can help you find new influencers who fit your target audience.

9. How long will it take to start seeing results?

Most influencer marketing campaigns take anywhere from six months to one year to generate results. The longer you wait, the less effective your efforts will be.

Top Influencer Marketing Platforms

Grin.co

IMAI

Refersion

#Paid

Creator.co

Upfluence

Aspire

Storyclash

Find Your Influence

Neoreach

Influencity

Conclusion

In conclusion, influencer marketing has become one of the hottest trends in digital advertising. With over 1 billion active users on social media sites like Facebook, Instagram, and Twitter alone, influencers have the power to reach millions of potential customers.

But if you want to use influencer marketing effectively, you need to know exactly who your audience is. That means understanding their interests, habits, and preferences. Once you do that, you can create content that speaks directly to them. This helps build trust between you and your followers, which ultimately leads to increased engagement and sales.

Have you tried it yet?

What is your experience?

Share your experience here in the comments below.

Be Blessed by the Divine!
Krish Murali Eswar.

How to Vlog?

August 21, 2022 by Fractal Entrepreneurship Leave a Comment

Vlogging has become very popular over the last couple years. What exactly is a vlog? How does it differ from other types of video content? And why should you consider adding a vlog into your marketing mix?

Vloggers (or videographers) create short videos that they upload to their personal channels or social media accounts. Vlogging has been in vogue since 1980s. Today, vlogging is a widely accepted form of visual storytelling, and brands such as GoPro and Samsung are using them to promote their products.

A vlog is a type of video content that combines text and images. This format allows viewers to see behind-the-scenes footage and hear the thoughts of the person filming. They also provide information about the brand being advertised. For example, a company might post a vlog explaining its new product line.

What is a Vlog?

Vlog stands for video blog. Vlog is a personal website or a channel where you post your daily videos of your life. Vlogs (video blogs) are short video clips that usually consist of an introduction and then a series of related videos. They can be uploaded directly to YouTube or they may be posted on websites like Blogger or WordPress.

Vlogging is one of those things we’ve been doing since forever. We’re talking about videos that document our lives or experiences, like how many times I ate pizza today or what it feels like to go skydiving. But there’s something special about vlogs — they feel personal. They give us a chance to tell stories that aren’t always told through traditional media outlets. And because they’re often filmed in real time, they’re able to capture moments that wouldn’t otherwise make it into history books.

But vloggers don’t just film themselves; they post their videos to social networks where people can comment on them and share them with friends. In fact, according to Pew Research Center, 44 percent of internet users watch vblogs every month.

So why do people love watching vlogs so much? Well, for starters, vlogs are really easy to consume. You don’t have to read a long article to understand what someone is saying. Instead, you can simply listen to a voiceover and see images that show exactly what they mean. Plus, vlogs tend to be shorter than most other types of content, making them perfect for sharing across multiple platforms.

Why you should invest in vlogging?

Vloggers are becoming increasingly popular online. They share videos of themselves talking about topics such as beauty tips, fashion trends, food, travel, DIY projects, and much more.

They also upload regular content, such as daily vlogs, weekly vlogs, monthly vlogs, and yearly vlogs.

In addition to uploading content regularly, vloggers also engage with their audience. They answer questions, give advice, and interact with their viewers.

Vloggers are also known for sharing personal stories. Some vloggers talk about struggles with depression, anxiety, and self-esteem issues. Others discuss their experiences with bullying and discrimination.

Some vloggers also talk about overcoming obstacles, such as going back to school after dropping out, moving away from home, or dealing with an illness.

There are many benefits to investing in vlogging. Here are three reasons why you should invest in vblogging.

#1. Vloggers Make Money Online

Vloggers make money online by monetizing their YouTube channels. This means that they generate revenue by using ads that appear alongside their videos.

Advertisers pay vloggers to include their products in their videos. For example, a makeup company may pay a vlogger to show her latest makeup collection.

Vloggers can also charge sponsorships fees. Sponsorships allow companies to advertise in vloggers’ videos.

For example, a clothing store may sponsor a vlogger’s video series. The clothing store pays the vlogger to feature its clothes in the video.

Vloggers also receive compensation for appearing in sponsored posts. These posts often contain links to advertisers’ websites.

When a viewer clicks on these links, she is taken directly to the advertiser’s website.

This allows vloggers to make money without having to spend any of their own funds.

#2. Vloggers Build Their Audience

Vloggers build their audiences by engaging with their followers. They respond to comments left by their fans. They also comment on other people’s videos.

Vloggers encourage their followers to subscribe to their channel. Subscribing gives fans access to exclusive content.

Fans can also follow vloggers on social media platforms such as Instagram, Facebook, Twitter, Snapchat, and Tumblr.

These platforms let users view vloggers’ most recent videos. Fans can also see pictures of vloggers’ lives.

Vloggers use these platforms to connect with their fans. They can send messages to their followers via private messages.

Vloggers sometimes ask their fans for feedback. They can then incorporate suggestions into future videos.

Vlogging helps vloggers build their audiences. By interacting with their followers, vloggers attract new fans.

#3. Vloggers Gain Exposure

Vloggers gain exposure by posting their videos online. People search for information on specific topics on Google.

Google searches return results based on what people type into the search bar. If people type keywords related to a topic, those keywords appear higher in the list of search results.

People searching for information on a certain topic click on the first result that appears in the search results.

Vloggers benefit from the fact that their videos appear near the top of search results. This makes their videos easier to find.

Vloggers gain visibility by posting their videos online and gaining subscribers. Viewers watch vloggers’ videos and become interested in their content.

Investing in vlogging can help you reach millions of potential customers. You can earn money by monetizing your YouTube channel.

You can also build your audience by connecting with your followers on social media platforms. And finally, you can gain exposure by reaching a wider audience than you would otherwise.

How do you start vlogging?

So if you’re thinking about starting a vlogging channel, here are five things you should consider.

#1. Choose a Topic That Interests You

Before you begin creating videos, think about what kind of content you’d like to create. What do you want to say? How do you want to say it?

What types of videos interest you? Do you enjoy reading articles? Watching documentaries? Listening to music?

Think about what kinds of videos you’d like to create and what topics you’d like to cover.

Once you’ve decided on a topic, write down a list of words and phrases that describe the topic. Use these words and phrases to brainstorm ideas for your videos.

#2. Create Videos Using Video Editing Software

To create quality videos, you need to edit them. There are several different editing programs available.

Most professional videographers use Adobe Premiere Pro. It has powerful features, such as advanced color correction tools and audio mixing capabilities.

However, there are free alternatives to Premiere Pro. One option is Windows Movie Maker. Another is iMovie. Both programs offer basic editing functions.

Many vloggers use their mobile phones and edit the videos using VN editing app or Inshot. Instagram app is an also a functional video editing app.

#3. Find Inspiration From Other Vloggers

Watching other vloggers can inspire you to create better videos.

Look at the videos posted by other vloggers. Watch how they present their content.

How do they organize their videos? Are they funny? Serious? Informative?

Do they post frequently? Or do they post infrequently?

Are their videos short or long?

Take note of how others approach their videos. Then try to apply some of the techniques used by successful vloggers to your videos.

#4. Be Yourself

Don’t worry about trying to imitate other vloggers. Instead, focus on being yourself.

Be authentic. Don’t pretend to be something you aren’t. Your videos should reflect who you really are.

Your personality comes across in your videos. So don’t try to hide it.

Instead, embrace it. Let your true colors shine through.

#5. Post Regularly

Posting videos every week or two isn’t enough. You should aim to post videos once per day.

The frequency of your videos depends on your goals. If you want to increase traffic to your blog, you should post videos multiple times each week.

If you want to grow your email subscriber base, you should post videos once per month.

Whatever your goal, remember to keep your videos consistent. Consistency builds trust among your viewers.

Consistent vlogging also ensures that your viewers know what to expect from you.

If you consistently post videos, your viewers will come to expect your brand of humor, style, and voice.

And this consistency will help you achieve your goals.

Top Business Vloggers You Should Follow

Roberto Blake

Gary Vaynerchuk’s, or GaryVee’s

Brian Tracy

Sunny Lenarduzzi

Bryan Elliott

Marie Forleo

David Siteman Garland

Tim Schmoyer

Conclusion

Vlogging is one of the fastest growing forms of digital marketing today.

It offers a number of advantages over traditional methods of advertising.

By combining the power of video with social media, vloggers can easily reach large numbers of potential customers.

Vloggers have the opportunity to earn money by monetizing their YouTube accounts. They can also build their audiences by interacting with their followers.

Finally, vloggers can gain exposure by reaching thousands of potential customers.

Do you vlog? Share your channel in the comments below.

Be Blessed by the Divine!
Krish Murali Eswar.

What is Digital Marketing?

August 21, 2022 by Fractal Entrepreneurship Leave a Comment

Digital marketing is the use of digital technologies such as search engines, social media platforms, mobile devices, online video, email, etc., to promote products or services. It uses various channels and techniques to connect businesses and consumers.

However, digital marketing can be overwhelming for small business owners who are not familiar with the terminology and concepts involved. This guide will help you understand what digital marketing is and how it works.

Types of Digital Marketing

The term “digital” refers to any form of electronic communication that involves computers.

The most common forms of digital marketing include:

Search Engine Optimization (SEO)

Improving the visibility of your website on search engine results pages (SERPs). SEO includes things like keyword research, link building, content creation, and more.

Social Media Advertising

Using social media sites to advertise your brand. Social media advertising includes posting links to your site on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.

Social Media Marketing (SMM)

Social media marketing (SMM) is an effective way to reach potential customers through social networks. SMM includes activities include posting links to your site, sharing articles about your niche, creating and managing groups related to your niche, sharing interesting posts such as quotes and educational materials, commenting on other people’s posts, liking others’ posts, and so on.

Email Marketing

Sending emails to people in order to promote your brand. Email marketing includes sending promotional messages via email. You may also send out newsletters, announcements, special offers, etc.

Mobile Marketing

Promoting your brand by creating apps, games, videos, and other types of mobile-optimized content. Mobile marketing includes promoting your app/game on Google Play, Apple App Store, Windows Phone Marketplace, Amazon Appstore, and others.

Online Reputation Management (ORM)

Managing negative reviews and comments about your company on review websites. ORM includes things like responding to negative reviews, removing bad reviews from review sites, and more.

Content Marketing

Producing high quality content that promotes your brand. Content marketing includes writing blog posts, creating infographics, publishing eBooks, creating white papers, etc.

Affiliate marketing

In affiliate marketing, you make money when someone buys something after clicking on a link you have provided.

Are you confused about digital marketing? Do you feel overwhelmed with all the information available online?

In this article, we will cover everything you need to know about digital marketing. We will go over the basics, such as how to choose a domain name, build a website, and create content. But most importantly, we will talk about why you should do these things and how they fit into your overall strategy.

We will also explain the difference between traditional advertising and digital marketing.

I hope you enjoy this article and find it useful.

How digital marketing is different from traditional marketing?

Digital marketing has become an integral part of our lives. We use smartphones, tablets, laptops, and desktop computers every single day.

We watch videos online, read articles, play games, listen to music, and much more. All these things were once considered “luxuries”. Nowadays, everyone uses technology to connect with each other.

This means that digital marketing is no longer limited to big companies. Smaller businesses can benefit from digital marketing too.

In this article, we’ll discuss the differences between digital marketing and traditional marketing.

#1. Digital Marketing is Cost Effective

Traditional marketing involves spending thousands of dollars on advertising campaigns. This is expensive, especially for small businesses.

However, digital marketing doesn’t cost even 10% of traditional marketing. In many cases, digital marketing is free. You pay fees to advertise your products or services. But, you spend your time and efforts to promote yourself through digital media for free.

#2. Traditional Marketing Requires Lots of Time

With traditional marketing, you have to plan everything ahead of time. You have to write ads, send emails, and schedule events.

It takes hours of planning and preparation. And if you fail to execute properly, you won’t achieve the desired results.

On the contrary, digital marketing allows you to test various strategies without investing a lot of time. If one strategy isn’t working, you can easily change it.

#3. Traditional Marketing Doesn’t Work Well Online

Traditional marketing works better offline than online. People still prefer to go to stores rather than search for information online.

They prefer to talk face-to-face with salespeople instead of reading reviews online. They prefer to see pictures of products first before buying them.

All these factors mean that traditional marketing doesn’t work well online. However, digital marketing does.

#4. Traditional Marketing Fails to Reach Target Audience

Traditional marketing focuses on reaching as many customers as possible. But most of those customers aren’t interested in your products or services.

Instead, they’re searching for something else. For example, they may be looking for a job. Or maybe they’re trying to find a place to live.

So, traditional marketing fails to reach target audience. On the contrary, digital marketing reaches targeted audiences.

#5. Traditional Marketing Has a Risk of Low ROI

Traditional marketing has the risk of low return on investment. You invest money upfront, but you sometimes don’t receive much benefits in return.

For instance, you buy advertisements on TV or print media. Then, you wait for potential customers to come to you.

When they finally do, you hope that they purchase your products or services. But chances are, they didn’t come to you because they wanted to buy your products or services. They came to you because they heard about your company somewhere else.

Therefore, traditional marketing ROI has started diminishing. On the contrary, digital marketing provides immediate returns on investments.

Social media sites such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc., allow you to share content with your followers.

As a result, your posts appear on their feeds. As they scroll down, they click on your links. And then, they visit your website.

This means that digital media marketing generates leads and conversions. Therefore, it has a positive impact on your bottom line.

Digital marketing is becoming increasingly popular among businesses. Because of its effectiveness, it helps businesses grow.

But there are still some misconceptions regarding digital marketing. Some people think that it’s similar to traditional marketing.

While they are correct in saying that digital marketing is similar to traditional marketing, they neglect to mention several key differences.

These differences include:

Digital marketing is cheaper than traditional marketing.
It requires less time compared to traditional marketing.
Digital marketing reaches targeted audiences. Traditional marketing cannot do so.
Digital marketing has a higher chance of generating ROI. Traditional marketing has low chances.
Digital marketing is easier to implement than traditional marketing.

Why digital marketing is important?

Digital marketing has become an integral part of our lives. We spend most of our time online, whether it’s browsing the internet, watching videos, listening to music, shopping, or playing games.

It seems like everyone uses the internet these days. And with the rise of mobile devices, the internet has become even more accessible.

So why is digital marketing important? Let’s find out.

#1: Digital Marketing Helps Build Brand Awareness

In order to grow your business, you need to first establish yourself as a reputable brand. This means building awareness among potential customers.

By using digital marketing tools such as search engine optimization, email marketing, content marketing, and social media advertising, you can reach a wider audience and promote your brand.

#2: Digital Marketing Provides Better Customer Service

Customers expect fast service and excellent customer support. If you don’t offer it, you may miss out on sales opportunities.

With digital marketing, you can provide exceptional customer service 24/7. You can respond quickly to questions and comments, resolve issues, and improve your products and services.

This helps you retain existing customers and attract new ones.

#3: Digital Marketing Makes Sales Easier

As mentioned above, digital marketing allows you to provide better customer service. But it also makes it easier to sell your products and services. For example, if you run a website, you can easily add links to your products and services. This makes it much easier for visitors to purchase your products.

#4: Digital Marketing Increases Traffic

Traffic refers to the number of visitors to your site. With digital marketing, you can drive traffic to your site.

For example, if you run an ecommerce store, you can advertise your products on social media sites such as Facebook and Twitter. This will allow you to reach a larger audience than would otherwise be possible.

#5: Digital Marketing Creates Loyal Customers

When you provide outstanding customer service, your customers will come back for more. They will tell others about your company and refer them to your website.

This creates loyal customers who will buy again and again.

These five reasons alone show why digital marketing is important.

Benefits of Digital Marketing Tools

Now let’s talk about the benefits of each tool.

#1: SEO

Search Engine Optimization (SEO) is one of the most effective digital marketing strategies available. By optimizing your website, you can rank higher in Google searches and appear near the top of search results.

This gives you greater exposure and leads to increased traffic.

#2: Email Marketing

Email marketing is another powerful digital marketing strategy. You can send emails to your current customers and prospects, letting them know about special offers, discounts, events, and promotions.

This builds trust and loyalty between you and your customers.

#3: Content Marketing

Content marketing is a type of digital marketing where you write articles, blog posts, and other types of content. These pieces of content include text, images, video, audio, and interactive elements.

They’re usually shared across multiple platforms, including websites, blogs, social media, and apps.

#4: Social Media Advertising

Social media advertising is another form of digital marketing. Through paid ads, you can target specific audiences based on demographics, interests, behaviors, and location.

This helps you reach people who are interested in what you have to say.

#5: Paid Search Ads

Paid search ads are similar to organic search results. However, they are paid advertisements.

Some businesses use paid search ads to generate qualified leads. Others use them to raise awareness about their brands.

Regardless of your goals, paid search ads give you access to a large audience.

Why digital marketing is important for small business?

Digital marketing is important for any size of business. It’s especially useful for smaller companies that don’t have the budget or staff to do traditional marketing.

It helps us reach our target audience easily and effectively. And it makes our life easier too. We don’t have to spend hours searching for information online anymore.

We just need to open an account and start using it. That’s why it’s important for every business owner to learn how to use it properly.

#1: Digital Marketing Helps Small Business Grow

Small businesses often struggle with getting noticed by potential clients. However, digital marketing can help.

It allows you to connect with new customers through social media, email, and online ads. You can also create a strong brand identity and increase sales.

#2: Digital Marketing Makes Your Company More Competitive

If you want to compete against bigger companies, you need to get creative. That means doing things like creating unique landing pages, offering free shipping, and providing exceptional customer service.

In addition, you’ll need to invest in digital marketing tools such as SEO, PPC, and email marketing. By investing in these tools, you can improve your company’s visibility and attract more customers.

#3:Increase Sales

As mentioned earlier, Digital Marketing allows us to reach our target audience easily. This means that we can reach potential customers faster and more efficiently.

This leads to increased sales. If we are able to reach our target audience quickly, we can convert them into paying clients.

#4: Improve Customer Service

With Digital Marketing, we can provide customer service 24/7. Our clients won’t have to wait until office hours to contact us. They can email us anytime and ask questions whenever they want.

Our team will respond immediately and solve their problems. This improves customer satisfaction and loyalty.

#5: Save Time & Money

Using Digital Marketing saves us a lot of time and money. We no longer need to search for information online. All we need to do is log in and start working.

We can save a lot of time and effort since we don’t need to go to libraries or bookstores to find information.

We can also save money since we don’t need expensive advertising campaigns.

#6: Grow Brand Awareness

When we use Digital Marketing, we can grow our brand awareness. We can promote ourselves and our products better than ever before.

We can share our content across various platforms such as Facebook, Instagram, Twitter, Google+, YouTube, LinkedIn, Pinterest, and others.

These platforms allow us to connect with our target audiences easily.

#7: Build Loyal Customers

Customers who trust us are more likely to purchase our products. With Digital Marketing, we can build loyal customers.

They will come back to us again and again. This builds our reputation among our customers.

#8: Get Paid Faster

Businesses that use Digital Marketing usually receive payments within days instead of weeks.

This is because Digital Marketing allows us to deliver our products and services faster.

We can send emails, update websites, and upload files instantly.

This gives us a competitive edge over other companies.

#9: Create Better Content

Content plays a huge role in Digital Marketing. Without quality content, we cannot attract visitors to our site.

We need to create content that people love reading. Then, we can drive traffic to our site.

Once we have attracted visitors, we can convince them to buy our products and services.

#10: Stay Connected

Social Media Sites are very useful for connecting with our target audiences.

We can communicate with our followers and fans directly. This allows us to build relationships with them.

We can also interact with them and answer their questions. It’s a win-win situation for everyone involved.

Why digital marketing is important for branding?

Here are 3 reasons why every business needs to invest in building a brand online:

#1. Brand Awareness

Brand awareness is one of the key elements of successful marketing. If customers don’t recognize your brand name, they won’t buy anything from you.

It is imperative that you establish a presence on various platforms such as Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, Pinterest, etc., so that your target audience knows about your brand.

This helps you reach out to potential customers and drive sales.

#2. Customer Loyalty

Customer loyalty refers to the number of repeat purchases made by existing customers. This is a direct reflection of customer satisfaction.

Customers who are satisfied with your products and services tend to return to you again and again.

So, it is essential that you provide excellent service and quality products to retain your loyal customers.

#3. Online Reputation Management

Online reputation management refers to managing the information available about a company online.

When people search for your name on Google, Facebook, Twitter, Instagram, LinkedIn, YouTube, and others, they see what other people say about you.

These reviews are often negative. However, if you manage your online reputation properly, you can change these bad reviews into positive ones.

For example, if you receive a complaint about your business, contact the person who made the complaint.

Ask him/her to write a review about your business instead. Make sure to thank the person for writing such a nice review.

Then, respond to the review. Thank the reviewer for his/her feedback and ask him/her to leave a better review next time.

Doing this will improve your online reputation and prevent future complaints.

So, whether you run a small business or a giant corporation, investing in digital marketing is vital.

Investing in digital marketing will allow you to connect with millions of customers worldwide.

It will also enable you to maintain a positive image online.

FAQ on Digital Marketing

Will digital marketing replace traditional marketing?

Yes! Digital marketing has become one of the most effective ways to reach customers today. The internet provides a platform for businesses to connect directly with consumers, which gives them access to information about what they want at any given moment. This allows marketers to provide relevant offers and messages based on customer interests, rather than relying on generic advertisements.

How digital marketing affects consumer behavior?

Digital marketing has changed the way consumers interact with brands. Consumers now research products and services online, compare prices, read reviews, and share information about products and services. The rise of mobile technology means customers can access information at any time and from anywhere, which makes them less likely to be loyal to one particular company. This shift in consumer behavior has made it difficult for businesses to reach out to potential customers.

Will digital marketing be automated?

Yes, digital marketing will become automated. The main reason for this is that technology has made it easier to automate tasks such as email marketing, lead generation, and customer service. As a result, marketers will spend less time managing these processes and more time focusing on other aspects of their business.

Will digital marketing die?

Digital marketing has been around for decades, but it was only recently that marketers started using digital channels like search engines, social networks, mobile apps, etc. to reach customers. The internet has become such a powerful channel that it’s now impossible to ignore.

Is your business into digital marketing? How successful are you in it? Which areas are successful? Where are you struggling?

Let us know in the comments below. We will be happy to learn together.

Be Blessed by the Divine!
Krish Murali Eswar.