- Shooting as much as you can and culling it later
- Finding editing software
- Finding equipment to use
- Planning your content
Correct Answer is:
4. Planning your content
Why is planning for video marketing content important?
When I say planning your content, I mean that you need to have an idea of what you want to talk about in your video before you start shooting. You don’t just go out there with no plan or purpose.
You need to know why you are making the video. What do you hope to get from it? How will it benefit your business?
This way when you shoot, you already have a good idea of what you want your video to look like.
If you are not sure what you want to talk about then you may be better off hiring someone who knows more than you do.
If you are going to make a video for yourself, then you probably know enough to create something decent. But if you are going to make videos for clients or customers, then you need to think about what they would like to see.
How do you plan for ideas for videos?
I usually ask myself these questions:
- What problem am I trying to solve?
- Who is my audience?
- What do they care about?
- What do they dislike?
- What makes them angry?
- What frustrates them?
- What excites them?
- What do they enjoy?
These questions help me come up with ideas for videos.
For example, let’s say you run a healthy food company that sells whole food plant based diet. Your target audience might be people who are looking to lose weight. They might also be interested in eating healthier.
So you could talk about how to eat all you enjoy eating but in a plant-based way and yet lose weight. Or you could talk about how you lost 10 KGs by following a whole food plant based diet and how you gained health in the process.
Or you could talk about how your product helps people lose weight while still being able to eat delicious foods.
Or maybe you sell gardening products. Your target audience might include people who are tired of spending hours weeding their gardens. So you could make an instructional video on how to stop weeds from growing.
Or maybe you sell organic produce. Your target audience might consist of people who are concerned about pesticides and chemicals being sprayed onto food. So you could make videos explaining where your food comes from and how it was grown.
Or you can talk about how marginal farmers are being helped by enabling them to deliver their poison-free produce directly to consumers.
The point is that you need to figure out what problems your potential customers face and what solutions you can offer. Then you can decide whether to make a video about those things or not.
You need to know your audience well enough to understand what problems they face and what things interest them.
Who better to know about the problems your customers face than yourself?
Having said this, I would also like to suggest some specific content ideas you can try.
10 Video Marketing Content Ideas That Anyone Can Use
Video marketing has become one of the most effective ways to promote your products and services online.
It doesn’t matter whether you’re an entrepreneur, small business owner, or blogger — video content is a great way to generate traffic and leads.
Let me share 10 video marketing content ideas that you can use to grow your audience and improve your sales.
#1. Create Videos That Answer Common Questions
People often ask questions about your products or services. If you don’t answer these questions, potential customers won’t trust you.
Create videos that address common questions such as:
• What does my product/service do?
• How much does it cost?
• Why should I buy it?
• Where can I find similar products?
• Who else uses it?
#2. Tell Stories About Your Products and Services
Stories are a great way to connect with your audience. They allow you to tell stories about your products and services in a unique way.
For example, you can talk about how your product helps solve problems or how your service makes life easier.
#3. Show Off Your Product Features
Show off your products’ features in action. For example, you can demonstrate how your product works using real examples.
This allows viewers to see exactly how your product functions. This will give them a better understanding of your product and encourage them to purchase it.
#4. Share Customer Reviews
Customer reviews are another great way to show off your products and services. People love reading customer testimonials.
They provide valuable information about your products and services. And they can help convince others to purchase your products.
#5. Record Live Webinars
Record webinars live with screen sharing software.
Webinars are a powerful tool for educating your audience.
By recording webinars, you can easily publish them later and share them with your audience.
#6. Host Interviews With Influencers
Host interviews with influencers in your niche. follow the influencers. Network with them. Invite them to host a show in your channel.
These interviews can be recorded and shared with your audience.
Send them samples of your products before the interview. Ask influencers about their experiences with your products or services.
#7. Share tips and tricks
Share helpful tips, tricks, and advice related to your products and services. These videos can be used to educate your audience.
#8. Share Stories About Your Life
Stories are another form of video content that goes viral. These types of videos are typically short and sweet.
They often include personal stories about life events, such as weddings, birthdays, graduations, anniversaries, and vacations.
These kinds of videos are perfect for sharing on social media sites like Facebook, Twitter, and YouTube.
#9. Tell Personal Stories That Will Inspire Others
Personal stories are powerful tools for inspiring others. They allow you to connect with viewers on a deeper level.
People find themselves relating to the storyteller and feel inspired to act accordingly.
A personal story can be anything from a humorous anecdote to a heartfelt tale of triumph over adversity.
#10. Show Off Your Skills
Showing off your skills is another type of video content that goes well with social media platforms.
For example, if you’re a musician, you can play songs live on stage. If you’re a photographer, you can capture images of your customers.
Or, if you’re a good actor, you can record yourself acting out scenes from movies or plays.
There are plenty of other video marketing content ideas that aren’t listed here.
So what are you waiting for? Get started creating videos today!
If you enjoyed this article, please share it with your friends!
Have you created any of these 10 types of videos? What do you think makes them go viral?
Let me know in the comments below.
Be Blessed by the Divine!
Krish Murali Eswar.