What is Master Franchising?

Countup to the day till when I can do such podcasts: 0010

I was not satisfied with offering a social franchise with a business format franchising aspect to the fractals. I felt the franchisor might soon become a roadblock to spreading the impact. Hence I included master franchising as well in the framework.

A master franchise is one where the franchisor grants a franchisee the right to recruit new franchisees in a specific area.

We have modified this a bit:

Instead of simply saying that the area could be one where the franchisee is operating out of, we have included the clause to say any area a franchisee is confident to opt for provided they show impact within a set time.

The reason we chose master franchising as well was because of the following benefits:

1. CONTROLLED DECENTRALUSATION: Scaling ensured discipline at many nodes instead of power at one centre
2. FASTER IMPACT: Scaling would be quicker and better without having to wait for the central franchisor, just like how fractals grew in nature
3. NEWER FLAVOURS AND TRENDS: There would be more recent trends, innovations and flavours added to the franchising network as it spread to far away places due to local conditions, making the whole network brighter, wiser and more exposed in a controlled manner as the sub-franchisors would be responsible because of better freedom.

There you have it! Ah, there is one more franchise option I am keen to see gets maximised. And that is Conversion Franchising. I would love it if each franchisee is a person already running a mainstream business in probably an unsustainable manner. By choosing to be a fractal franchisee, they then opt to convert their regular business into a sustainable and equitable one! Won’t that be wonderful?!

Yeah, yeah, I am a dreamer. Just thinking about these concepts gives me goosebumps. Imagine allowing them to happen on the ground.

Should I, as an individual alone, be promoting this?

If you think you should take the baton from me as I have become too ill to go on, do write to me at radha@fractalentrepreneurship.org. We need an army.

Be blessed.
Radha Eswar.